DogQuality.com is an online business that sells diapers, wheelchairs, healing stones, therapeutic beds, fitness toys, and other products aimed at elderly dogs.
From the website:
Dog Quality is focused on providing products that help senior dogs enjoy life. Our wide variety of products helps senior dogs age gracefully, retain their dignity and continue to find adventure in everything they do.
Is your dog getting older? Does he or she move a little slower than they used to? You can help to make their life easier by understanding their needs and providing them with alternative ways to do the things they love to do. You can help them to cope with many of the changes that aging may bring by gaining assistance from a dog stroller, dog jogger, dog wheelchair, dog diapers, dog steps and much more. Our products have been carefully selected to help both you and your dog enjoy many happy years together.
Hailing from the Canadian city of Vancouver, British Columbia, business owner Ann-Marie Fleming (@DogQuality) emailed me last week with a question:
If you could only do one thing each day to promote your online business what would it be?
To paraphrase Michael Martine, don't focus on selling your products but enable your customers to buy them. It's a subtle, but important, difference. Provide information on your website and other social networking outposts, engage with current and prospective customers, and share.
All it takes is one person to be informed about elderly dog care and the necessary products to make a decision to bypass Consumer Reports and their local pet store and choose to buy from you. Your testimonial page will help here; people like reading what other people think.
I'd also suggest modifying the website with a logo. Whatever you use, use the same logo everywhere people may see you, from Twitter to Facebook to Animal Planet.
It's great that you write a blog on senior dog care and experiences. Are you contributing to any group blogs that focus on animal care? Are you commenting on other dog blogs?
Start linking to other blogs to increase inbound traffic and potential comments. Again, don't focus on selling products but sharing information, like you do on Twitter. Would any of your customers be interested in writing a guest blog post for you?
Finally, keep learning. As Connie Bensen tweeted earlier today:
This world is pretty much one big mentorship party if you're open to listening and learning. It will teach as fast as you can learn.
In this vein, see what happened when nine people created and shared 111 tips for success: Hamster Burial Kits and 998 Other Business Ideas. Each idea won't be applicable to your elder dog business, but if you're open to learning, you may gain some insight that you can share on your blog to enable someone to buy from you.
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