"All we did was add more elves."
Ann Bologna, president of Toy, on the success of the "elf yourself" campaign for Office Max, that drew visitors to visit the site and create 123 million elves, translating in to a reach of 26.4 million people.
"The difference is that we now have to provide a little foreplay before going all the way."
Len Gutman, at ValleyPRBlog, on the need for symbiotic relationships between hacks and flacks via social media.
"Everyone wants the Tiffany box, but there is no Tiffany box."
Dave Coffey, director of media services at Sapient, on a survey of 120 professionals about digital marketing budgets, and the inability to measure social networking gains.
"A vast dynamic knowledge ecosystem that is in a constant state of creation, use, reuse and improvement."
Jimmy Wales and Rich Baraniuk in an Op-Ed in the San Francisco Chronicle, on their dream of making textbooks and learning material open to everyone, and the Capetown Declaration.
"There was a basic lack of integrity in the Clinton show last night."
Larry Lessig on the Democratic debate, and the possible infection of the Clintom campaign with the "Karl Rove virus."
"Appalling" and "saddening"
Senator Hillary Clinton, responding to Karl Rove's recent suggestion that the Democrats responded to 9/11 with timidity.
"We've changed our whole marketing plan so we can leverage something out of this smokin' hot spot."
Bob Parsons, CEO of GoDaddy on getting a Super Bowl ad approved by the Fox network, after submitting 10 other "edgy" commercials that were rejected, as they were for the past few years.
"Journalists are such tools."
A reader of the Arizona Republic commenting on the fact that this rejection-approval "story" has been repeated for many years.
Link to original postLink to original post