I took a snapshot of Social Media activity among senior communicators, marketers last week, and the results may surprise you.
Having had to explain an RSS feed about twice a week, I would have guessed it blogs were the cat's whiskers. Wrong!
When online, over the past 10 days:
52% checked their RSS`feeds (14% said they had no time for this)
48% left a comment ion someone's blog (29% said they had no time for this)
48% linked to, commented on, or forwarded a link to a video on YouTube
38% posted to own/organization's blog (14% said they had no time for this)
52% chatted with someone using IM -same as those checking RSS (14% had no time for this)
20% created a wiki (15% had no time for this)
Only 14% sent a trackback to a blog (67% said it didn't interest them)
33% listened to a podcast (same number didn't have time for this)
And the top behavior...
72% watched a video on YouTube (19% said they had no time for this)
Note: This was a survey done in the Phoenix metro area.