For at least five or six years, when I first jumped online my homepage was set to either a MyYahoo! or iGoogle page. Recently however I find myself quickly clicking away from my iGoogle page. In thinking about this, I believe there are a couple of different factors involved with this behavioral shift.
First, the leading browsers now have "most recently visited page" features that act like a bookmark, allowing you to quickly get to sites you are often on. For someone like me who operates from a daily base of several pages, this is a quick and easy way to open them into multiple tabs. One of the key features for me of iGoogle was this bookmarking feature, and since my main computer is a laptop, I'm using the same computer 95% of the time.
Another feature of iGoogle was the ability to customize news feeds with widgets of just what you wanted. Recent enhancements in Google News make going directly to that site a better option for me now. Not only can you customize your feed, but the game mechanics integration adds an element of fun into the mix.
Finally and perhaps most importantly, I used iGoogle to pull in feeds of various websites and blogs I wanted to follow. I've found I'm travelling regularly to blogs less and less. I still read blog postings quite often, but the way I find content is quite different. Rather than looking at my iGoogle page with the same 10 blogs to see if they have a new post I'm interested in, I find content via links from Twitter, Facebook and Google+ now. If content is good, no matter where it comes from, I'm more likely to see it now.
Were/are you a user of MyYahoo! or iGoogle? How are you using it, or why aren't you using it any more? Please share your thoughts in the comments.