From time to time I have been covering the development and adoption of the Social Media Press Release. A lot has happened since Todd Defren of SHIFT Communications came up with a great wish-we-thought-that-up-first idea.
But unless you dig deep into the press releases of companies you'd never know who's using it. I found this one at Ford Motor company, using the SMPR template for its Ford Focus.
It's got all the (standard) elements of a press release and more. Much, much more. The links, attachments, visuals and navigation give it the feel of a micro-site. They integrate well with the company site (for those concerned about branding), enrich the social experience (to Flickr photos, and the YouTube video on brand ambassadors) and add entry points for feedback and conversation. This is especially valuable for journalists looking beyond the happy CEO statement, to check the pulse of the market.
You could bet all these internal and external links, and commentary gets tracked by their SEO agency, PR agency, and ad agency giving the marketing folk a daily or even hourly reading of who's looking at what.
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