I've been blogging about marketing and advertising for years but just had a revalation...advertising is more fun when it is for a product you are personally involved with! So it is with the White Paper, "The Coming Change in Social Media Business" which I researched and wrote for Social Media Today. The White Paper sponsor, NeuStar, liked the project enough to also sponsor an ad campaign to get the word out. Included will be ads on LinkedIn and Facebook, the Lucid Media and Federated Media ad networks, as well as ads on the Smart Brief, IT Toolbox, and LifeHacker.com web sites.
Here is one of the ads:
Advertising is FUN!!