For the last decade I have worked as a senior engineering manager for SAAS applications built upon the Microsoft technology stack. This has allowed me to have an exciting day job focused on delivering real customer value in the form of products, services, and social conversations. When I am not wearing the CTO/CIO hat I continue to engage in co-creation of value with customers, partners, and vendors and I enjoy writing this blog, engaging in conversations in real-life and twitter. If you want to learn more about CRM, Social Business Strategies, or any other topic I am likely to have an opinion on, stop by and leave me a note.
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I have written a lot about Social Support Communities (SSC), CRM, and Social CRM. All companies need to be where the customers are, and more and more customers are spending time on social networks, discussing their experiences with products, customers, services. If your customers are there, having conversations, you had better be there too.
I am [...]