The Church of the customer's Jackie Huba put Meatball Sundae into practice. Meaning actually building the disgusting mashup of meatballs, ice cream and toppings -and tasting it.
Watch the video clip here.
If you haven't read Seth Godin's book, here's a summary: Loading new media (the toppings) on top of a commodity (meatballs) tastes yuck, has an awful texture, and terrible results. Seth, as always, has the recipe for creating a better menu item.
For the taste test, Huba smothered the following toppings on meatballs:
- Chocolate syrup -representing blogs
- Whipped Cream -representing Facebook and MySpace
- Sprinkles -representing YouTube
You can expect what it tasted like...
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