Facebook allows you to target your audience with razor sharp precision. Whether you're looking to attract new clientele, create brand awareness or simply grow your online presence, you can design posts that appeal to your audience by age, location and interests easily - if you have the right visual assets. Without engaging visuals, your posts will fall flat. However, there's more to creating compelling visuals than simply working with a graphic designer. You also need to ensure that you're meeting Facebook's recommended image sizes and dimensions.
To help you keep your images within the scope of Facebook's sizing and dimensions, TechWyse have created the below "Facebook image sizes and dimensions cheatsheet". This infographic contains pertinent information about sizing for photos, videos and text ratios. For instance, did you know that promoted posts that contain more than 20% text may receive lesser reach or get disapproved by Facebook?
Bookmark this reference sheet and consult it whenever you need to. Without the right visual assets, you won't be maximizing your post performance. However, if you adhere to Facebook's sizing protocol, you'll have no trouble creating compelling, shareable posts that promote your event, brand or business.
This post originally appeared on Irfan Ahmad's blog.