For everyone that is unaware of the concept that I've used in my content. I have built the definition and concept into Wikipedia. It is helpful to have a good, clear understanding of the concept, before reading my posts. As with all marketing related terms, they seem simple on the surface, but when you dig deep into them, they are complex. I hope this clears everything up.
If you need a more crisp definition of Personal Branding, be sure to leave a comment and I will respond.