Most consumers turn to Google or some other search engine to find products they are looking for, and with Google's push toward fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses out there. Big companies know all about managing search engine optimization; they have the staff to deal with and get the company noticed. However, small business search engine optimization has become an even greater challenge with the latest updates to Google's search algorithms.
In 2010, Google released an update dubbed "Caffeine" which sought to deliver faster and more accurate results from the increasingly complex and demanding search environment. While technically providing faster, more comprehensive, and more accurate results, the indexing system had little effect on small business search optimization.
The latest update, however, may prove to be a bit more of a challenge. The goal of this ranking update is to provide fresher content on time-sensitive topics. The search algorithm is supposed to be designed to differentiate between content that needs to be as fresh as possible, and content that is less time-sensitive. Google says this "fresh" content algorithm will affect approximately 35% of searches. Under the new update, a person searching "Olympics" will be given results for the Olympics that are right around the corner, not those from 50 years ago. A search for "Occupy Wall Street protest" will turn up the very latest information regarding that topic. Content may be only minutes old, and will be listed in order of occurrence.
While this all works well for news related type things, it can have an impact on business related searches as well. A search for "dentist in Oakland, CA," may bring up results for a new dentist who is trying to get build up his business by posting multiple blog posts and constantly tweaking his website to stay high in the "freshness" scale. A reputable, well-established dentist with a high-quality website may not even show up in the first few pages, because he is not devoting time to stay "fresh" in SEO. Basically, on the internet, if you are not found, you do not exist.
While all businesses need to be aware of the effect of "fresh" results on small business search engine optimization, it would appear that businesses dealing with rapidly changing technology would be the most affected by the change. Big businesses have more financial leverage and staff to be able to get content out in the front pages of search results. Small businesses need to be aware of the trend and find efficient means of getting fresh content so that they can be front page news as well.
To learn more about small business search engine optimization and how to get more customers from your website visit http://www.jvmarketing-unlimited.com
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