Kudos to TBWA Whybin for coming up with this great piece of direct to consumer activity for Kiwi lifestyle site Flossie.com.
A vending machine filled with real single men was sorted into different 'varieties' (classic, action, rich, romantic, foreign...and battery operated) and installed on an Auckland street.
The video shows how Flossie's agency exploited the whole campaign from initial vending man interviews, to follow ups post the machine being installed.
Spotted on Thought Gadgets
Link to original postLink to original post
Link to original post