Halloween is almost upon us, with most people now putting the finishing touches on their costumes and decorative plans to mark the event. But if you haven't had a chance to get your Halloween marketing in order, there's still time - those last-minute shoppers will be out looking for those perfect accessories right up till the day.
To help with this, and to provide some additional perspective on the occasion in terms of online marketing, influencer marketing platform The Shelf has produced this new infographic which examines Halloween shopping trends and behaviors - including what to do with your Halloween products if they don't sell.
There's a heap on interesting insights here - even if it's too late for this Halloween, there's some worthy notes to consider for next year's effort.