I've used it to report system issues, but I'm having fun with it in other ways as well. Here's a 5-minute video (maximum length Jing allows for the free service) about the All-Star ballot of all things. I think this very-well-executed voting site can provide a great example for us in terms of marketing, layout, co-branding, functionality, etc.
I almost posted this right on the public SMT, but then realized it has my email address and other personal info. But here it is for our team:
Jing is pretty cool, try it if you get a chance -- interesting business model, too.
Update: OK, looking for help from anybody with HTML skills: Is there an easy way to adjust the code so the video can be reduced to the width of the content window?