Here's one way to use a blog to support a marketing push. The Scottsdale Visitor's Bureau is running a seasonal promo, inviting people write a post about a funny Christmas-related story/incident on its blog, and enter to win prizes.
The winning blogger gets three nights stay at the Boulders Resort & Golden Door Spa plus round trip airfare. Also thrown in is a dinner, golfing, a local tour and car rental.
Check JingleBlogScottsdale!
SCVB has got into social media in more ways than one. It has podcasts, cell phone alerts and a travel blog.
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