Companies that manage an issue or crisis well may often come out stronger on the other side. As a follow up to
my post yesterday about Vodafone and the obscene tweet, I thought I would check in on the number of followers to Vodafone's Twitter account. In my view, the company handled the indicident well and I almost expected that they would gain a number of followers from the attention. As you can see from the graph below, that is exactly what happened. We can see a sharp increase in number of followers for
VodafoneUK since the unfortunate tweet was published, almost twice the amount than on a normal day (+377 compared to +215 on average).
Graph from
twittercounter.com.
Tags:
twitter,
vodafone,
uk,
twitter.
Ping.
Link to original post at Media Culpa:
Link to original post