In case you don't feel like clicking over to that post, I'll sum it up for you: a "a 20-year communications professional" is raging on "idiotic" companies who are using social media "to do something. I'm not sure what. On the face of itâ€"to waste time, resources and budget." What the hell are companies like Coke and Ford thinking giving their employees "free and uncontrolled access to the media"? Every dinosaur--I mean, veteran--communicator knows that "you simply do not allow employees free rein. You don't; that's accepted."
Ok, if you didn't click over to read his diatribe yet you really need to--if for no other reason than so you don't miss his compelling conclusion: that he hopes that "there's someone in both organizations (Ford and Coke) who remembers what the real role of a corporate communicator is and who is powerful enough to perform it."
Here's what I hope: that this guy's boss reads his rant and puts him out to pasture.
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