It's encouraging to see Walmart return to the social media world, after getting badly burned with a fake blog last year.
Influenced by Robert Scoble, they invite participation:
We know you've got plenty to say. On this blog, we encourage dialogue about the products discussed by the writers. We welcome your thoughts and opinions on any and all of those topics.
With some caveats. No personal attacks, bad language of off-topic comments.
It's a team blog, with eight experts whose photos are on the main page -clearly an attempt to get as far as possible for the fake stigma they earned before.
They started off right with discussion of the organization's " past bruises" and recognition that "is not as far along the path as we'd like it to be, but every day it is getting better..." But most of it is essentially about gadgets, movies, lawn & garden etc. The section on 'sustainability' will be getting a lot of attention, for sure.Â
The site is called Checkout. Check it out!
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