I was tooling around today on the PopUrls site and came across this pertinent-to-PR-peeps post via Cracked.com:
"9 Corporate Attempts At "Edgy" That Failed (Hilariously)"In it, the beta site highlights nine case studies that some of the world's most vaunted consumer brands probably wished had never made it out of the creative session. They include:
- The fake viral fan video SONY created for its PSP.
- Reebok's use of Fiddy as a role model for youth.
- Pepsi Max's suicide ad (from Germany).
- Mattel's consumer-driven effort to remake "Ken" as cool.
- McDonald's (failed) inducement to rappers to feature Mickey D in their videos.
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