The classic tale of Romeo & Juliet, that we have all heard, can teach us something about Social Media today.
"What's in a name?" This one short statement encapsulates the central struggle and tragedy of the play. Because of their family battles, the Montagues (Romeo) and Capulets (Juliet) are destined to be forever enemies. Despite efforts to reject their family name and vows....the pair are lost forever.
Sigh.
What can we learn from this tragedy, to apply to Social Media? The name you pick sticks with you forever. I repeat, sticks with you forever. Much like Romeo & Juliet, as hard as we try the name we choose is difficult (if not impossible) to get rid of.
This is a classic case of an inescapable identity in BRANDING.
Before you establish your identity on Social Media and choose your name:
- Check to see what usernames are available in multiple platforms
- Reserve your usernames in multiple platforms
- Keep a consistent syntax (ie Taryn4 or Taryn44)
- Pick a username that is short
- Use consistent branding sites such as Gravatar
- Establish accounts with consistent email
- Verify company or individual usernames are legal/unique
Social Media itself is smart. You can't really escape your user name, handle, moniker, vanity URL or other identifying information once you choose it! Much like Romeo & Juliet, the only way to escape your name is to sometimes lose it entirely.
More info? [email protected] or @SoMeffect | [email protected] or @Taryn44
BLOG: SoMeffect