The recent proliferation of social media has brought many new opportunities for everyday people to showcase their talents and provide information in different ways. Some do it with videos, others with photos and text. Another recent phenomenon that has sprung up in the past few years has been Infographics.
Infographics serve a variety of purposes that make them very useful for Web 2.0. For one, with so much information these days out on the web, people's attention spans are very limited. If they don't find something visually appealing even if the content is great, there is a good chance they will pass right over it.
Humans are, by nature, visual learners and Infographics can help you and your business stand out from the crowd. They provide a visual representation of information and research that has a high ability of getting noticed. They provide this content using color graphics, branding and typography in a way that can be easily understood.
With the assistance of social networks such as Facebook, Twitter and Pinterest, Infographics now have the ability to be shared, create backlinks (which search engines love) and have the potential to go viral. More importantly they can become a powerful marketing tool.
Creating Infographics though isn't always so simple. Good work takes time and there are many hours of research, planning and illustration involved in making them effective. You don't though need to be great in Photoshop and know a great designer to create one. Tools like Piktochart and Visual.ly can help give your data a unique look to let you stand out from the crowd.
Infographics have come a long way over the past years and their popularity is souring. As a marketing tool they can easily help present you and your business as an authority in your field and an educational resource.
For more information on how to best utilize Infographics in your marketing strategy contact Big Couch Media Group at www.bigcouchmedia.com/">http://www.bigcouchmedia.com/">www.bigcouchmedia.com">http://www.bigcouchmedia.com.
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