I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails â€" and What To Do About It".
Peter organized the panel to discuss four topics:
- How can I get my culture to adapt?
- How can I make my campaigns work?
- What am I supposed to measure?
- Does social media even matter?
I've included an audio podcast of the panel.
Update: Slides are avaiable on SlideShare.net
There are also some excellent summary posts - let me know if there are others
and I'll add the links.
Jessica Valenzuela, Maven Digital Mashup
Susan Etlinger, Horn Group, Brass Tacks blog
Michael Cayley, Social Capital Value Add
Holger Nauheimer, Change Management Blog
If you'd like to see the Twitter discussion, it's tagged #smfail and available via Twitter Search.
And finally, some photos at Flickr by John J Welsh.
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