I worry about who I follow all the time. I wonder what kind of message it sends, if the information is worthwhile, and if this person can make me laugh. It's important for me to consider what makes me happy when I follow someone, rather than just adding another source of slightly relevant information to my feed.
Still, we get caught in traps of following certain people based on recommendations and and advice that isn't necessarily for us. If you have any interest in social media, maybe because you are new or some of it is being added to your job, you are bombarded with a group of "experts" and "gurus" and "ninjas." They offer a ton of advice. But is any of it right for you?
The trouble is, these people probably don't care about you as an individual and the work you do. Your work may not be related to social media as a whole, it may just include bits and pieces of it here and there. They aren't your colleagues and the people who you work with. They're working on mastering social media. If that's what you're doing, great! Go follow them now. And follow me while you're at it.
But if you want practical advice, find out who the leaders in your field are and follow them. See who's doing new and creative stuff that relates to you, not who's just spouting the same social media advice endlessly. Find who makes you laugh. Make your connections matter beyond someone who puts all their stock in the internet.
Social Media is easy as long as you know how to talk to people. Finding the right people to talk to is the hard part.