Facebook Adds Topic Search Recommendations and Friend Likes To Reels

Some new measures to get Facebook users to spend more time scrolling Reels.

By Andrew Hutchinson • Oct. 7, 2025

Meta Is Shutting off Political Ads in the EU This Week

Meta says that it cannot comply with incoming regulations on political ads in the region.

By Andrew Hutchinson • Oct. 6, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta May Be Forced To Offer Default Chronological Timelines

A Dutch court has ruled that Meta needs to offer users more control over in-app experiences.

By Andrew Hutchinson • Oct. 5, 2025

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

Meta also got new AI music generation options, virtual try-on, custom ad text and more.

By Andrew Hutchinson • Oct. 2, 2025

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta's simplified ad creation approach. 

By Andrew Hutchinson • Oct. 1, 2025

Meta Will Use AI Interactions To Improve Ad Targeting

More data inputs for Meta campaigns. 

By Andrew Hutchinson • Oct. 1, 2025

Meta Expands Use of Facial ID To Combat ‘Celeb-Bait’ Scams

The process uses video selfie scans to match up against promotions on Facebook.

By Andrew Hutchinson • Sept. 30, 2025

Facebook Adds Challenges for Fan Pages, Custom Badges

More ways to acknowledge your top fans on Facebook. 

By Andrew Hutchinson • Sept. 29, 2025

Meta Expands Ad-Free Subscription Option to UK Users

Now British users can pay a monthly fee to remove ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 28, 2025

Meta Expands Teen Protections on Instagram, Facebook and Messenger

Meta's expanding its protections for young users and working with schools on education. 

By Andrew Hutchinson • Sept. 25, 2025

Meta Rolls Out Facebook Dating Assistant

More ways to find potential dates via Meta's matchmaking element.

By Andrew Hutchinson • Sept. 22, 2025

6 Ways Creators Can Use Meta AI [Infographic]

Some handy tips to incorporate into content creation approaches. 

By Andrew Hutchinson • Sept. 21, 2025

Meta Shares New Insight Into Sports Engagement in Its Apps

A must-read for all sports-related marketers.

By Andrew Hutchinson • Sept. 16, 2025

Meta Announces New Reels and Threads Ad Options

Meta's also added more control options within its AI ad targeting process.

By Andrew Hutchinson • Sept. 11, 2025

Facebook Is Getting Rid of Community Chats

It seems that Facebook group members prefer to keep their chats in the app.

By Andrew Hutchinson • Sept. 10, 2025

Meta Updates Community Notes, Shares Stats on Usage

Meta says that it now has over 70k Community Notes contributors.

By Andrew Hutchinson • Sept. 10, 2025

Meta Faces More Questions Over Teen Safety in AI and VR

Reports suggest that Meta has ignored health concerns about its evolving tools.

By Andrew Hutchinson • Sept. 8, 2025

Facebook Is Trying To Make Pokes Happen (Again)

Why? Who knows?

By Andrew Hutchinson • Sept. 4, 2025

Meta Shares Tips on How To Optimize Holiday Campaigns

Some pointers for your Facebook and Instagram marketing efforts this holiday season. 

By Andrew Hutchinson • Sept. 4, 2025

Meta Shares More Info on Incremental Attribution Tracking

Another way to track the performance of Facebook and IG ads.

By Andrew Hutchinson • Sept. 3, 2025

Meta Will Enable Users To Exclude Terms From AI Copy Outputs

Meta is building in more options to manage AI generated ads.

By Andrew Hutchinson • Sept. 2, 2025

Instagram Is Growing at 10X the Rate of Facebook in EU

Meta's latest EU usage data highlights some key trends in social platform engagement. 

By Andrew Hutchinson • Sept. 2, 2025

Meta Shares Latest Data on Policy Enforcements and Content Trends

Some concerning trends in Meta's latest enforcement data. 

By Andrew Hutchinson • Aug. 27, 2025

Meta Updates Marketing API to Capitalize on Advantage+ Placements

The change will impact Meta ads created in third-party platforms. 

By Andrew Hutchinson • Aug. 26, 2025

Meta Stands To Benefit From White House Opposition to the EU DSA

Zuckerberg looks set to be rewarded for aligning with Trump.

By Andrew Hutchinson • Aug. 25, 2025