TikTok Announces Creator and Advertiser Awards for UK and Ireland

The awards recognize the significant cultural contributions to the app.

By Andrew Hutchinson • Oct. 16, 2025

TikTok Shares Pointers on Successful AI Adoption for Marketers

Some pointers on how to make best use of TikTok's evolving AI ad tools. 

By Andrew Hutchinson • Oct. 14, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Report Suggests That Posting More Often Increases TikTok Performance

Data analysis by Buffer suggests that TikTok’s algorithm rewards consistent posting activity.

By Andrew Hutchinson • Oct. 12, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

TikTok Outlines Its Evolving Efforts To Detect Underage Users

TikTok is implementing a range of new measures, including AI-powered age checking.

By Andrew Hutchinson • Oct. 8, 2025

TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok's AI-powered ads. 

By Andrew Hutchinson • Oct. 7, 2025

TikTok Ups Subscription Revenue Share for US Creators

TikTok is making a push to win over more U.S. creators.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Adds Assistance for Shopping Ads in Partner Program

The platform’s Marketing Partner program  was launched in 2020 and covers four categories.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Announces Activations for the Launch of Taylor Swift’s New Album

TikTok is going big on Taylor Swift this month.

By Andrew Hutchinson • Oct. 2, 2025

Will the US Government Manipulate TikTok’s Algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

By Andrew Hutchinson • Sept. 30, 2025

TikTok Launches Updated Travel Ads

Some new considerations for travel marketers.

By Andrew Hutchinson • Sept. 29, 2025

Trump Signs off on TikTok Deal as China Weighs Details

The White House is confident that a deal is done, but Chinese officials seem less assured.

By Andrew Hutchinson • Sept. 25, 2025

TikTok Looks To Expand Halloween Celebrations in the App

TikTok's got a whole schedule of Halloween-themed activities.

By Andrew Hutchinson • Sept. 25, 2025

TikTok Unveils New Tools To Highlight Charitable Causes

TikTok's Change Makers program aims to highlight creators looking to use the platform for good.

By Andrew Hutchinson • Sept. 24, 2025

TikTok Provides Tips for Luxury Brand Marketers

Some handy pointers on how to maximize your branding efforts in the app.

By Andrew Hutchinson • Sept. 23, 2025

US TikTok Deal Could See the White House Influence In-App Trends

Under the proposal, the government will decide who's on the board of TikTok U.S.

By Andrew Hutchinson • Sept. 22, 2025

White House Says TikTok Deal Will Be Signed This Week

The U.S. government says a deal is imminent, but Chinese officials seem less assured.

By Andrew Hutchinson • Sept. 22, 2025

TikTok Highlights Related Trending Topics To Help Guide Creators

Some pointers to help you stay updated on the latest trends in your niche.

By Andrew Hutchinson • Sept. 21, 2025

TikTok Announces Updated Content Partnership with La Liga

New opportunities for sports fans and related brands in the app.

By Andrew Hutchinson • Sept. 18, 2025

President Trump Issues Fourth Executive Order To Keep TikTok Active in the US

The president has once again stepped in to keep TikTok from being banned.

By Andrew Hutchinson • Sept. 16, 2025

Reports Suggest That US Will Lease TikTok Algorithm From China

TikTok looks set to remain exactly as it currently is for U.S. users.

By Andrew Hutchinson • Sept. 16, 2025

US Government Says TikTok Sell-off Deal Has Been Agreed Upon

The details are reportedly being finalized ahead of this week's deadline.

By Andrew Hutchinson • Sept. 15, 2025

TikTok Launches Latest Data Center Project in Europe

TikTok is hoping to appease EU regulators with its data separation initiative.

By Andrew Hutchinson • Sept. 11, 2025

TikTok Data Shows the Opportunity of Its Search Ads

New data underlines the value of TikTok for product discovery.

By Andrew Hutchinson • Sept. 9, 2025

TikTok Outlines Order Fulfillment Options for Shop [Infographic]

TikTok shopping has expanded into over 750 product categories.

By Andrew Hutchinson • Sept. 8, 2025