Annie Pettit
Chief Research Officer, Conversition Strategies | @lovestatsAnnie Pettit PhD is the Chief Research Officer at Conversition Strategies, a boutique market research firm that specializes in quantitative social media research. Her expertise in research methods and data quality has been highlighted in conference presentations at CASRO, MRA ,MRIA, NetGain, and IIR, as well as in numerous industry magazine articles. Annie is active on Twitter (@LoveStats) maintains the LoveStats marketing research blog.
4 articles by Annie Pettit
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In Search of Horribly Low Response Rates #MRX
Aug. 29, 2011 -
In Search of Actionable Insights from Social Media Data
Aug. 8, 2011 -
So you've been told to do something with social media
Aug. 31, 2010 -
6 Checkmarks Towards Quality Social Media Research
Aug. 25, 2010