Ben Stroud is not a social media expert (he doesn't like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies. He has been instrumental in growing the giant dance brand's online presence, tying in blogging and social media with traditional online and offline marketing campaigns to add over 120,000 fans to their cumulative social networks in just under a year. Ben believes that social media is a key part of the marketing mix, and that with the correct toolkit, any marketer can learn, scale and deliver a solution for the company they are working for without breaking their budget. He is always willing to chat, present and share ideas regarding social media, and the role it has to play in organisations large and small!