Braden Kelley, Innovation, Change and Content Marketing Strategist, has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School. Braden works with global clients to begin their innovation journey, or to address specific innovation strategy, marketing strategy, or other business transformation needs. Braden specializes in B2B Content Marketing and social business design. Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, online services, mobile telecommunications, and more. Braden is also a co-founder of Innovation Excellence. He is passionate about innovation and has published several white papers and case studies for his web site and more than 650 articles for Wired, The Atlantic, The Washington Post, Texas Enterprise, and the American Express OPEN Forum. Braden is a leading innovation voice on Twitter (@innovate) and is the author of "Stoking Your Innovation Bonfire" from John Wiley & Sons and "Charting Change" from Palgrave Macmillan. His international clients include Microsoft, Misys, HomeAway.com, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.