Dave Slovin, Principal at PracticeProfs, has more than 20 years of experience developing and executing sales, marketing, business development, and customer service strategies at start-ups through Fortune 100 corporations. In 2009, Dave founded The Marketing Engine to help organizations build (or rebuild) the infrastructure so critical to creating awareness, generating demand, and delivering profitable revenue from long-term clients. The PracticeProfs concept grew out of several successful professional services firm engagements, where Dave was able to improve results from initial prospect interest through retained revenue. Visit us at http://www.practiceprofs.com.