Bill Jones
President, Cusp Creative | @cuspcreativePresident of an Accomplished Marketing Agency focused on helping small and mid-sized business-those that are on the Cusp of achieving the greatness they deserve-realize the benefits of this booming discipline.
It is my belief that you cannot truly understand the issues or evaluate the challenges for a brand unless you have a firm grasp on the dynamics of the market in which it competes and the needs of their customer. Knowing how customers/prospects interact or why they don't interact with a brand provides the basis for selecting the most efficient and effective solution.
Throughout my career, either through the marketing agencies I've owned, senior level client side positions I've held or my time as a consultant, my focus has been to provide strategic direction through the implementation and delivery of insights to define a brand's positioning, as well as to identify revenue opportunities and the executions to help them reach their business objectives.
I have extensive, practical, hands-on experience in marketing, branding, advertising and research. I have worked in a multitude of industry segments and brand categories (Luxury, Lifestyle, Real Estate, Investments, Startups, B2B, B2C, Home Goods, Tech, Music, Media, - to name a few.
I have led both small and large teams for global, national, regional and start-up companies with very large to small budgets and have worked with products in all stages of their lifecycle, including helping to conceive and market them.
My focus has always been on revenue driving opportunities with minimal risk with maximum return.
Helping push those businesses on the Cusp over the edge, towards the success they deserve.
8 articles by Bill Jones
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SMB Still Reluctant to Embrace Social Media As They Should
Sept. 10, 2012 -
Okay, I Own My Own Business and I Want to Go Social... Now What?
July 14, 2012 -
Sharing is for Lovers, SEO is for Suckers
June 4, 2012 -
How to Use Google+ Hangouts on Air
May 7, 2012 -
Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses
May 3, 2012 -
How to Keep Your Online Reputation Strong
April 23, 2012 -
How Much Does a Like or a Follow Cost?
April 9, 2012 -
Why a Social Conversation Calendar is Essential
April 7, 2012