Heather Rast
VP, Operations and Strategy | @heatherrastA marketer and strategist specializing in B2C with experience in promoting global telecom, consumer package goods, foodservice, and retail brands.
10 articles by Heather Rast
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Group Blogging for Business: A Quick How-to Guide
Aug. 11, 2011 -
Brand Interest Not Outdone by Brand Engagement
July 25, 2011 -
Has the Social Media Manager Evolved to the Information Caretaker?
June 6, 2011 -
12 Reasons Why Good Content Doesn't Matter to Your Company
May 16, 2011 -
Can Talkwheel Keep The Conversation Rolling?
March 31, 2011 -
What does it take to be community-centric?
Jan. 24, 2011 -
The New Social Media Marketing: 4 C's of the 2011 Customer
Jan. 1, 2011 -
The Ugly Side of Twitter Lists
Nov. 8, 2009 -
A Social Media Reinvention
Sept. 21, 2008 -
Brand Genesis and the Art of Expertise
Sept. 18, 2008