Paul Greenberg
Owner, The 56 Group LLC | @pgreenbeIn addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, and BPT Partners, LLC, a training and consulting venture that has quickly become the certification authority for the CRM industry. His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry". Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program. He is a core member of the Board of Advisors for the Center for American Progress, the leading policy thinktank in Washington D.C.
19 articles by Paul Greenberg
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The Little Things that Serve: A New (Ongoing) Series
March 19, 2012 -
CRM Idol 2011 Update #2: We're Crankin' Now!
May 4, 2011 -
CRM Idol 2011: The Open Season
April 25, 2011 -
CRM Idol 2011: The Open Season
April 25, 2011 -
Dissecting the Man Purse - A Real Life Customer Experience Map
May 14, 2010 -
Thank You Beyond Anything CRM
May 6, 2010 -
Customer Ownership: Relationship? Conversation?
April 21, 2010 -
Aggregating Some Random Pieces: The Social CRM Industry
March 9, 2010 -
Human Interactions and the Rise of Social Characteristics in Software
Feb. 4, 2010 -
Jive, Portland, and RetroChic
Jan. 31, 2010 -
Okay Here Goes CRM Forecast 2010 PART II
Dec. 21, 2009 -
SAP Business Influencers Summit 2009 - Attempts at Live Blogging
Dec. 15, 2009 -
SAP Business Influencers Summit - Technology Strategy Dr. Vishal Sikka (SAP Labs)
Dec. 8, 2009 -
Chatting (Not Chattering) About Salesforce - Part II
Nov. 27, 2009 -
Competing in the Social Customer's World - Getting Hotter
Nov. 23, 2009 -
Savvy From The Beginning: Application of SocMed Starts Young - Yes It Does
Nov. 20, 2009 -
Savvy From The Beginning: Application of SocMed Starts Young - Yes It Does
Nov. 19, 2009 -
Competing in the Social Customer's World - Getting Hotter
Oct. 9, 2009 -
Customer Experience, Recession - Fan Friendly?
Feb. 12, 2009