Ted is an enterprise technology veteran, student of Marketing 2.0, entrepreneur, angel investor and aviator. He most recently led marketing and product management at NextPrinciples, an enterprise software startup helping companies extract true value from social media. Prior to NextPrinciples, Ted was VP of Social Marketing at SAP where he led many of the company's social marketing initiatives. Ted was previously a management consultant with McKinsey & Company and has spent most of his career helping companies leverage analytics to optimize their operations. You can connect with Ted on Twitter, Google+ or visit his personal blog here.