Simon Mainwaring
Founder & CEO, We First | @simonmainwaringSimon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011.
Simon was included in Trust Across America's, 'Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.' He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.
Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com.
Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies.
55 articles by Simon Mainwaring
-
How to Name a Company to Succeed in Social Business
Jan. 23, 2014 -
Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing
Dec. 11, 2013 -
Unilever and the Integrity of Brand Storytelling
Nov. 27, 2013 -
How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace
Oct. 30, 2013 -
3 Steps for Building Self-Sustaining Customer Communities
Aug. 21, 2013 -
Shared Vision and Commitment to Purpose: The Foundation for Community
July 14, 2013 -
2012: A Year to Remember What We Always Knew
Jan. 2, 2013 -
What Social Customers Will Demand From Your Brand in 2013
Nov. 23, 2012 -
Live 'n kickin: Social media makes claims on traditional media territory
Aug. 15, 2012 -
ViDEO: How to use social media in ways no one else imagined
July 3, 2012 -
Social media means customer service can make or break your brand.
June 26, 2012 -
Gandhi's Key to Transformative Customer Service
June 7, 2012 -
Let Go & Lead: How to engage customers in the social business marketplace
March 2, 2012 -
Belief in Brand America: The True Cost of the Debt Ceiling Debacle
Aug. 29, 2011 -
What Google+ Means for Brands
July 5, 2011 -
Causecast: How Brands, Employees and Non-Profits Partner for Change
July 1, 2011 -
How Non-Profits Use Facebook to Build Awareness, Community and Fundraising
June 9, 2011 -
How Social Media Can Destroy Your Business and What You Can Do About It
June 4, 2011 -
Building a 'We First' Community
June 1, 2011 -
We First: Beliefs on the Future of Business, Branding and Advertising
May 25, 2011 -
Guy Kawasaki: The Multifaceted Benefits of an Enchanting Brand
May 23, 2011 -
How Brands Partner with Consumers To Scale Social Good
May 16, 2011 -
The rise of collaborative social change
April 30, 2011 -
Apple: How brands, customers & society benefit when a company shows what it stands for
April 18, 2011 -
Broadcastr: Social Media as Unlimited Soundscape
April 15, 2011