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Tom OBrien

Bio: Co-founder and CMO at MotiveQuest LLC. At MotiveQuest we help brands understand why people do what they do by analyzing massive amounts of social media (data mining) to reveal underlying human motivations, drivers and competitive dynamics. Our clients use this information for innovation, brand and communication planning and measurement/tracking.

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Recent Comments
Good post - but not really very surprising conclusion....
Laurent:Like many things in social media monitoring and...
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