Tom Webster
Vice President, Strategy, Edison Research | @webby2001Tom Webster is Vice President, Strategy for Edison Research, the firm entrusted as the sole provider of Exit Polling data for the major U.S. Networks for national elections and primaries. He is also the principal New Media analyst for Edison and a co-author of the company's long-running research series, the Edison/Arbitron Internet and Multimedia Series, now in its 18th iteration.
24 articles by Tom Webster
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Clicks, Cakes, and the Limits of Social Media 'Science'
Aug. 22, 2011 -
What I Wish Influence Measures Really Meant
Aug. 18, 2011 -
Mommy Bloggers: You've Got Company
July 19, 2011 -
The Uneasy Relationship Between Twitter and Social Media Measurement
June 6, 2011 -
Social Media Data Dredging
March 22, 2011 -
And/But/Only
March 9, 2011 -
Why Twitter Is Pushing Trending Topics
March 3, 2011 -
The Limits Of Online Influence
Feb. 28, 2011 -
How Real People Use Twitter
Feb. 19, 2011 -
You Got the Grammys All Wrong: the Limits of Social Media Monitoring
Feb. 16, 2011 -
Five Ways To Improve Online Influence Measures
Feb. 1, 2011 -
Will Twitter Cross The Chasm?
Jan. 10, 2011 -
Six Steps To A Successful Social Media Survey
Oct. 28, 2010 -
A Brief Comment on Twitter Innumeracy
Oct. 1, 2010 -
Derivative Measures in Social Media
Sept. 23, 2010 -
Twitter For Business In Ten Words Or Less
Sept. 19, 2010 -
Twitter's Most Elusive Statistic
Sept. 13, 2010 -
The Twitter - Facebook Disparity
July 19, 2010 -
Is The Social Web An "Economy Of Favors?"
July 16, 2010 -
Is Social Media Monitoring Worth The Trouble?
July 14, 2010 -
The Confounding Variable of the Retweet
May 4, 2010 -
Will Facebook Become The Default Operating System Of the Human Web?
April 22, 2010 -
Anti-Social Location Apps: The Next Big Thing?
April 2, 2010 -
Why Forrester Made The Right Call About Employee Blogs
Feb. 10, 2010