Urs E Gattiker
co-founder and CTO, DrKPI- a division of CyTRAP Labs.GmbH | @DrKPIcomAn analytics and social media industry leader, widely-read blogger and author of several books (latest one on Social Media Audit - http://SecURL.de/audit).
Urs provides training seminars on best practice for developing and implementing social media strategies that deliver actionable metrics and return on investment (ROI).
As Chief Technology Officer, Urs is responsible for further developing DrKPI.com, a web-based benchmarking software for corporate blogs which the Financial Times calls an industry Standard
12 articles by Urs E Gattiker
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London Games versus NASA: Who won?
Aug. 9, 2012 -
Facebook: Why is Nobody Listening?
Feb. 7, 2012 -
Google+ Ripples: The promise of shared intelligence
Dec. 2, 2011 -
ComMetrics Poll: 2012 Social Media Marketing Trends
Dec. 2, 2011 -
LinkedIn: ROI quo vadis?
May 23, 2011 -
Social Media in Crisis: 3 Steps to Turn the Tide
April 25, 2011 -
Gunfire in Cairo: 3 ways social networks failed protesters
Jan. 31, 2011 -
Social Media DOs and DON'Ts: 8 Pivotal Tips
July 21, 2010 -
5 Reasons NOT to Seal Your Social Media Borders
March 31, 2010 -
Engaging comments: Where is the beef?
Feb. 3, 2010 -
Social media marketing: Can I trust you?
Dec. 30, 2009 -
Measuring Social Media ROI: Why it fails
Nov. 19, 2009