Paul Dunay
Vice President, PricewaterhouseCoopers | @pauldunayPaul Dunay is an award-winning B2B marketing expert with more than 20 years' success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five "Dummies" books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Marketing Darwinism, Paul's blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the "Daily Ranking of Marketing Blogs."
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT's Sloan School of Management and a bachelor's degree in Marketing and Computer Science from Ithaca College.
227 articles by Paul Dunay
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Storytelling Gone Wild: The Key to Creating Viral Content
Feb. 18, 2016 -
Social Listening: Harness Marketing Insights from Consumer Conversations
Feb. 10, 2016 -
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Feb. 3, 2016 -
The ROI of Influencer Marketing
Jan. 28, 2016 -
How Does Social Listening Change the Way You Do Business (and Create ROI)?
Jan. 22, 2016 -
From Community to Commerce: Making the ROI Connection
Nov. 13, 2015 -
Leading Companies for Customer Service, On and Off Social
Sept. 18, 2015 -
Social Data Made Simple: Getting Started with a Strategy
July 24, 2015 -
How to Market and Sell to the Modern Buyer
July 16, 2015 -
Way Beyond Listening: Integrating Listening Into Your Platform for ROI
June 4, 2015 -
Connecting Your Enterprise: Collaboration at Scale
June 2, 2015 -
Your Customer Experience Never Sleeps: Creating a 24/7 Partnership [STORIFY]
May 21, 2015 -
Best Practices in Video Marketing
May 15, 2015 -
Protecting Your Brand: Privacy, Risk, and Compliance
May 11, 2015 -
Social Customer Service Is the New Heart of Marketing
April 20, 2015 -
Stop Drowning in Digital Data: Social Listening for Campaign Measurement
April 17, 2015 -
Where Content Marketing Meets Customer Experience
April 9, 2015 -
Pilot to Deployed: Employee Advocacy Is How You Scale Social
April 6, 2015 -
Transforming Data Noise into Data Intelligence
April 1, 2015 -
The Social Sales Cycle: Real-Time Customer Engagement
March 13, 2015 -
Prioritizing the Customer Experience in Social Media
March 11, 2015 -
Tactics for Better Content and Competition Analysis
March 5, 2015 -
Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data
Feb. 27, 2015 -
Moving from Screen to Device and Back Again: The Omni-Channel Experience
Feb. 6, 2015 -
Integrating Your Content Marketing Strategy with Employee Advocacy
Jan. 30, 2015