LinkedIn users may soon be able to derive more value from its “Who viewed your profile” list, with the platform working on a new feature that would not only show who visited their profile, but also how often each specific user revisited their page within a given period.
As reported by Wired, LinkedIn is testing a frequent viewer feature, which would let LinkedIn Premium subscribers know if someone had looked at their profile multiple times.
That would add more context to LinkedIn’s profile viewer data, although for most users, this is fairly useless information. However, some marketers have highlighted this as a lead-generation opportunity, providing a list of potential warm contacts, based on the fact that they’ve checked out a user’s profile.
A frequency indicator on the same display would enhance that capacity, by showing people who have returned to a user’s profile in the app again and again, which could be an indicator of even stronger interest.
So long as that interest is in a professional capacity.
A visit count for each profile listed could also show users who could be interested in them for other reasons, which could make this a somewhat unsettling display.
LinkedIn users can lock down their profile to connections only, so there would be ways to address this concern, and of course users are under no obligation to contact people who’ve visited their profile.
Wired said that LinkedIn confirmed the feature is currently in testing, but it had no further info to share at this stage.
