TikTok adds voice notes and image carousels in comments

The Latest

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  YouTube updates branded content sourcing and disclosures

  The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

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  Reddit expands AI-powered Max campaigns

  The platform is offering its automated promotions to all advertisers and rolling out new features to help brands get more out of their ad spend.

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  WhatsApp adds bill payment in India

  App owner Meta has been working to create a messaging platform similar to China’s WeChat, and this new functionality is a step toward that goal.

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  X Money will be the only payout option for US creators

  Creators taking part in the app’s Original Content Rewards and subscriptions programs will no longer be able to accept alternative cashout methods.

  X (Twitter)

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  TikTok signs multiyear NFL deal

  The platform will add new game day hubs and host more highlights and archival moments designed to lean into year-round storytelling for both fans and brands.

  TikTok

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  Pinterest promotes its role in teen well-being

  The app’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.

  Pinterest

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  YouTube adds mobile phone controls for CTV

  Users can now manage their viewing experience without a remote control.

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  X continues to lose EU users

  The app’s user base has once again declined, according to its most recent EU Digital Services Act disclosures.

  X (Twitter)

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  Reddit launches 15-second video views ad goal

  The new option complements the app’s existing six-second views goal and the app is letting brands run split tests while the feature is in beta.

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  Snapchat introduces Harry Potter-themed activations

  New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.

  Snapchat

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  Google rolls out new AI image and video tools

  Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.

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  Instagram updates tags for AI profiles

  The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.

  Instagram

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  TikTok continues to add users in EU

  The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

  TikTok

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  Australia considers algorithm opt-out laws

  Following the country’s social media restrictions, The Guardian reported that the government is exploring ways to let people control what they see in apps.

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  Snapchat expands Unified Attribution to all advertisers

  The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.

  Snapchat

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  Threads experiments with post performance recognition awards

  The platform may soon be awarding virtual gems to its most engaging posts, according to an image posted by an app researcher.

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  Pinterest sets date for annual marketing showcase

  Pinterest will share the latest usage insights, trends and advertising updates at the virtual event. 

  Pinterest

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  X offers free API credits for its Grok Bot

  The app is giving users free X API credits so they can try out its latest artificial intelligence-powered tool to gain account performance insights.

  X (Twitter)

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  Meta updates login with Facebook

  The company improved the process with a focus on streamlining returning logins and allowing eligible users to confirm credentials with a single tap.

  Facebook

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  X offers updated NFL Gametime display

  The platform tweaked the design and renamed its NFL portal ahead of the upcoming season as a way to engage more fans and maximize community interaction.

  X (Twitter)

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  Google adds DMs and travel activity recommendations to Demand Gen ads

  The company released multiple new features, including DM links, real-time travel data for bookings and personalized hotel promotions.

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  Meta settles landmark lawsuit for $18B

  In addition to the payout, the company agreed to a series of restrictions aimed at curbing the use of Facebook and Instagram among users under age 18.

  Facebook

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  X revives Twitter’s Lead Gen Ads

  The platform updated some parts of the format while preserving the functionality of this previously retired call-to-action feature.

  X (Twitter)

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  Meta adds new AI subscription packages

  The company is looking to monetize its artificial intelligence investments even as a new report from Reuters sheds light on some internal challenges.

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  Snapchat highlights opportunities for sportsbook and prediction market ads

  The company partnered with Alter Agents to survey users above the legal betting age about their usage of the app when placing wagers.

  Snapchat

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