Meta outlines Muse, AI glasses and VR device updates at Connect 2026

The Latest

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  Meta looks to reassure AI users it can be trusted with their data

  The tech giant is using cute characters and fun devices as a means to drive adoption of an always-on artificial intelligence recording device.

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  Instagram chief shares algorithm insights and posting tips

  In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

  Instagram

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  LinkedIn shares insights into key B2B buying behaviors

  The data suggests that marketers should enact longer lead-in promotions to tap into early discovery.

  LinkedIn

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  Google provides more Demand Gen ad features

  Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

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  YouTube refuses to join Meta settlement on teen harms

  CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

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  YouTube presents new AI and engagement features at Made On 2026

  The platform is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.

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  US opposes Australia’s proposed social media restrictions

  Embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.

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  YouTube tests new product tag placement options

  The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.

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  X updates third-party livestream support

  The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.

  X (Twitter)

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  Meta Muse partners with Shopify, gets blocked by Amazon

  The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.

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  Meta adds Threads-specific permissions for businesses

  As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.

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  TikTok commits to expanded child protection initiatives

  The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.

  TikTok

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  X Numbers officially launch

  The limited-access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.

  X (Twitter)

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  Meta Muse uses human staff for some functions

  Muse agents are able to make phone calls on behalf of its users, but some of those calls are being handed off to Meta staff, per 404 Media.

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  Threads adds sticker options for bios

  Users can now put animated and static digital stickers in their profile bios.

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  Snapchat adds new AI features including chat-to-song

  Lens+ subscribers will be able to easily convert their messages into songs and edit images ahead of sharing.

  Snapchat

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  Pinterest offers predictive optimization for Performance+

  The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements and create more effective campaigns.

  Pinterest

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  Snapchat report examines the rise of microdramas

  App users are increasingly responding to short-form video series content, which could present new promotional opportunities for brands.

  Snapchat

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  XChat disappears from app stores

  The standalone messaging app was quietly removed from Apple and Google Play, according to 9 to 5 Mac.

  X (Twitter)

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  LinkedIn ditches post enhancement, launches Post Proofreader

  The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.

  LinkedIn

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  YouTube executives share strategies on channel pivoting

  Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.

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  X shares guidance on effective promotions in the app

  The refreshed playbooks feature overviews on best ad practices and key events worth tapping into.

  X (Twitter)

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  Pinterest announces visual search ads and an AI restyle feature

  At its Pinterest Presents event, the company unveiled new promotional options, artificial intelligence room redecorating and the second season of its CTV show.

  Pinterest

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  Reddit SMB guide offers holiday planning tips

  The handbook examines discovery behavior and includes an overview of the app’s most-searched product categories.  

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  Facebook Pages get charged for link posts

  After Meta One for Business launched its subscription packages, some managers say their accounts are being limited to two link posts per month.

  Facebook

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