Threads updates profile analytics display

The Latest

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  Australia moves to enable algorithm opt-outs

  New regulations will require social platforms to allow users to set chronological feeds as the default.

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  Will removing algorithmic sorting improve social media?

  A move by Australia’s government to switch feeds to chronological defaults may prove to be a kind of trial balloon for other markets to gauge impact and effectiveness.

  Facebook

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  Pinterest renames campaign objectives to simplify ad focus

  The updated terminology aims to clarify the purpose of each campaign type.

  Pinterest

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  TikTok returns as Toronto International Film Festival platform partner

  The app will bring in creators to host screenings and Q&A sessions and will also present a special event with actors Caleb Hearon and Zooey Deschanel.

  TikTok

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  YouTube expands Watch With to more creators

  The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

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  Building a framework to better protect teens on social media

  More countries are exploring bans and restrictions, but a truly effective proposal has yet to reveal itself.

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  Zuckerberg is one of the least-liked people in the US

  A survey from UMass Lowell’s Center for Public Opinion found that the Meta CEO was equally and deeply unpopular on both sides of the political spectrum.

  Facebook

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  Pinterest offers advice on creating effective shopping promotions

  The app’s new guide features a four-step overview designed to help marketers make the most of their ads and align with platform trends.

  Pinterest

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  LinkedIn shares insights into younger professionals

  The platform’s latest data shows that Gen Z may miss out on connection opportunities for fear of bothering people or sounding inauthentic.

  LinkedIn

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  Reddit expands AI-powered Max campaigns

  The platform is offering its automated promotions to all advertisers and rolling out new features to help brands get more out of their ad spend.

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  TikTok signs multiyear NFL deal

  The platform will add new game day hubs and host more highlights and archival moments designed to lean into year-round storytelling for both fans and brands.

  TikTok

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  Pinterest promotes its role in teen well-being

  The app’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.

  Pinterest

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  YouTube adds mobile phone controls for CTV

  Users can now manage their viewing experience without a remote control.

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  X continues to lose EU users

  The app’s user base has once again declined, according to its most recent EU Digital Services Act disclosures.

  X (Twitter)

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  Reddit launches 15-second video views ad goal

  The new option complements the app’s existing six-second views goal and the app is letting brands run split tests while the feature is in beta.

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  Snapchat introduces Harry Potter-themed activations

  New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.

  Snapchat

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  Google rolls out new AI image and video tools

  Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.

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  Instagram updates tags for AI profiles

  The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.

  Instagram

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  TikTok continues to add users in EU

  The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

  TikTok

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  Australia considers algorithm opt-out laws

  Following the country’s social media restrictions, The Guardian reported that the government is exploring ways to let people control what they see in apps.

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  Snapchat expands Unified Attribution to all advertisers

  The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.

  Snapchat

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  Threads experiments with post performance recognition awards

  The platform may soon be awarding virtual gems to its most engaging posts, according to an image posted by an app researcher.

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  Instagram growth continues to outpace Facebook in EU

  Meta’s latest DSA reporting showed that while both platforms have significant reach, Facebook usage is trailing Instagram.

  Facebook

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  Pinterest sets date for annual marketing showcase

  Pinterest will share the latest usage insights, trends and advertising updates at the virtual event. 

  Pinterest

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  X offers free API credits for its Grok Bot

  The app is giving users free X API credits so they can try out its latest artificial intelligence-powered tool to gain account performance insights.

  X (Twitter)

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