TikTok adds new AI creation tools for marketers

The Latest

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  Meta buys stake in Cred, appoints founder to lead WhatsApp

  Meta invested $900 million for 20% of the India-based fintech firm and tapped Kunal Shah to succeed Will Cathcart at the messaging app.  

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  Instagram expands to Samsung Smart TV

  The platform is now available on the majority of connected television devices in the U.S. and has begun testing new viewing features.

  Instagram

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  Reddit launches more integrated ad options to assure shoppers

  Reddit's free-form ads will enable advertisers to create more organic, engaging in-stream promotions.  

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  LinkedIn adds collaborative posts

  The platform is rolling out a test at Cannes, and said it plans to offer the feature to more users over the next few months.

  LinkedIn

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  Pinterest showcases key in-app trends at Cannes

  The platform’s Manifestival features a tattoo studio, an Adobe partnership and an interactive display of key cultural trends.

  Pinterest

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  Snapchat launches AI-powered ad creation tools

  Updated features include a chatbot-guided set-up and Snap Creator Network, which is designed to help advertisers find the right creator partners. 

  Snapchat

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  LinkedIn lets users set core brand rules

  Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will use these selections for artificial intelligence-generated content.

  LinkedIn

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  Snapchat launches ‘House of the Dragon’ AR ad in New York City

  The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

  Snapchat

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  Google adds AI bot to Ad Manager

  The assistant provides personalized answers to campaign-related questions and is powered by Gemini.

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  YouTube updates mobile UI and channel membership pricing

  Like, dislike, share and ask icons get a new format.

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  Meta updates its livestream shopping tools

  The company is broadening access to its affiliate marketing program, working with more live commerce platforms and expanding live video ads.

  Facebook

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  Pinterest launches AI-powered ad and shopping tools

  The platform unveiled a business assistant for marketers and an Ask Pinterest app to help shoppers with the discovery process.

  Pinterest

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  Reddit study highlights user purchase behavior

  The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

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  Threads reaches 500M user milestone

  The app added new communities and algorithm options as it nears the same number of active users as Elon Musk’s X.

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  Snap opens pre-orders for Specs AR glasses

  The $2,195 devices come in two sizes and feature hundreds of custom-built Snap Lenses, but the company faces stiff competition from Apple and Meta.

  Snapchat

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  LinkedIn launches AI training courses for marketers

  The program was created in partnership with Adobe and is designed to teach the fundamentals of artificial intelligence usage to marketing professionals.

  LinkedIn

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  X adds Google Tag Manager integration

  The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.

  X (Twitter)

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  Microsoft expands LinkedIn seniority targeting to more ad objectives

  The company has extended the ways marketers can refine their promotions based on specific data sets.

  LinkedIn

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  Meta improves AI options on Facebook

  The company is updating artificial intelligence-powered searches that can access public commentary and offering new photo and video editing tools.

  Facebook

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  UK outlines plans for teen social media ban

  The government said it would “learn the lessons from Australia’s experience” and implement a more effective policy, but core questions linger.

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  Pinterest adds AI updates for SMBs

  The platform is building out its artificial intelligence-powered Pinterest Performance+ suite with a new customer acquisition feature and a one-click Shopify integration.

  Pinterest

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  Meta continues to deflect concerns about facial recognition features

  The company has deflected multiple reports, including a new one from Wired, as it attempts to reassure the public that it’s taking “a thoughtful approach” to face ID.

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  Reddit campaigns drive performance on and off the platform

  New data from the app showed that Reddit ads had a halo effect and impacted promotional reach across multiple surfaces.

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  Edits is getting a desktop version and an AI production assistant

  A desktop version of Meta’s separate video editing app will help to enhance the utility of the tool.

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  Meta is giving 130K US veterans free AI glasses

  The program aims to showcase the utility of Meta’s evolving AI-powered device. 

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