Snapchat posts modest user increase in Q3

The Latest

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  Instagram tries to entice long-form creators

  The platform is using one-off payouts and premium placements to make up for its lack of the type of robust payout system offered by YouTube.

  Instagram

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  Facebook expands Creator Fast Track program to Brazil

  The program offers incentives for creators not yet posting to Facebook, though the monetary incentives for Brazilian creators are significantly less than what the company offered in North America.

  Facebook

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  Reddit publishes 2027 marketing playbook

  The 35-page guide offers insights into seasonal trends and a list of major events for the coming year to help brands plan forward-facing strategies.

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  LinkedIn details new creator insights options

  Updated analytics are designed to help creators access more monetization opportunities and better understand post metrics.

  LinkedIn

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  Reddit tests ads in search results

  The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.

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  X launches updated Lead Gen Ads globally

  The refreshed product features a prominent call-to-action button and is designed to turn engagement into leads.

  X (Twitter)

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  Reddit pitches its 1,300 gaming-related communities to brands

  In-app conversations “created and shaped by real players” can drive engagement and influence purchasing decisions, according to the company.

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  Meta ends support for Quest 2 and Quest Pro

  The tech giant is shifting its focus to its next-gen virtual reality headset, which will be launched next year. 

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  Meta updates creator assistant chatbot

  New features include opportunity alerts, better help for content creation and automated replies.

  Facebook

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  TikTok adds new brand safety resources

  The features are designed to help identify potential risks and include copyright and counterfeit detection tools.

  TikTok

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  Threads adds more community champion badges

  The digital display cards are designed to highlight users who have become key contributors in their topical subgroups.

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  Meta delays commercial terms update indefinitely

  An upcoming commercial terms of service update has prompted regulators to seek more insight into the specifics.

  Facebook

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  TikTok inks new content deal with Women’s Tennis Association

  The partnership expands an existing relationship and will include livestreamed coverage and behind-the-scenes content.

  TikTok

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  X launches new bonus program for video creators

  The reward-based effort offers cash incentives to participants for posting videos on the platform.

  X (Twitter)

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  Google says AI chatbots are hurting its bottom line

  The tech giant may be losing its stronghold on discovery as more users turn to tools such as ChatGPT and Claude for answers.

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  Meta hires bipartisan political team

  The company brought in multiple executives with ties to major players on both sides of the U.S. political fence, according to Axios.

  Facebook

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  Pinterest reports solid user growth in Q3

  The company’s third quarter earnings showed more than 20 million new users since Q2, including 17 million in regions outside its core markets.

  Pinterest

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  LinkedIn increases user time, members and creator ads

  Platform owner Microsoft’s earnings for the first quarter of fiscal 2027 offered insight in the app’s growth across multiple metrics.

  LinkedIn

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  Threads tests smaller group sharing option

  Threads Friends is similar to Instagram’s Close Friends feature and allows users to add up to 50 connections.

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  YouTube is testing new fixes for spam violations

  The platform is offering channels the option to review content, and edit or delete videos that may go against policy.

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  Meta launches two new AI apps, including one aimed at kids

  Waddle World is designed to offer children a Tamagotchi-style experience, while Style Sketch creates outfits from uploaded images of users’ clothes.

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  Meta says its expanded processing capacity is driving ad results

  New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

  Facebook

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  X lets users share credit on reposted images

  The app’s Original Content Rewards Program now ensures that more users benefit from engagement on linked graphics.

  X (Twitter)

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  Reddit introduces For You feed

  The platform’s algorithm-defined feed is designed to improve in-app discovery with tailored recommendations and updates.

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  TikTok adds in-app restaurant guide

  The local dining list, called Must Eat, is designed to showcase community-sourced spots in the U.S.

  TikTok

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