The Latest

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  YouTube Shares Insights into NFL Engagement

  YouTube's latest report looks at the rising engagement with NFL content in the app. 

  Social Marketing

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  TikTok US Explains Privacy Policy Update

  TikTok's new US ownership recently sparked concerns with a privacy policy update. 

  TikTok

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  X Revamps API Pricing, Adds xAI Credits

  X is looking to appeal to developers to expand X and xAI usage. 

  X (Twitter)

• 

  TikTok Publishes New Guide to Effective Promotions

  Some handy tips and pointers for your TikTok marketing efforts. 

  Social Marketing

• 

  Meta’s Recurring Marketing Messages API Will End This Week

  The change will impact those who utilize Meta's messaging API. 

  Social Marketing

• 

  Reddit Posts Strong Q4 and Full-Year Results

  Reddit continues to enhance its market appeal.

  Social Media Updates

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  X Calls on Users To Submit Grok-Generated Video for Super Bowl Promotion

  X is offering a $1 million prize for the winning entry. 

  X (Twitter)

• 

  Senators Call on Zuckerberg To Explain Meta’s Teen Safety Approach

  The request stems from claims that Meta failed to act on teen safety advice.

  Facebook

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  TikTok Offers Enhanced Shops Promotion Program

  TikTok's updated its co-funded promotion option to help drive more sales.

  TikTok

• 

  Meta Is Working on a Dedicated AI Chatbot for Group Chats

  The chatbot, called Kai, will be able to help you find info within the group chat stream. 

  Facebook

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  X Tests Collaborative AI-Powered Community Notes

  AI will compose a note and humans will be able to refine it.

  X (Twitter)

• 

  Threads Looks to Tap Into Super Bowl Engagement

  Sports is the most discussed topic on X, which makes it a key focus for Threads as well.

  Social Media Updates

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  Snapchat Faces Growth Challenges Ahead of AR Specs Launch

  Snapchat's daily active user count shrunk in Q4.

  Snapchat

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  Will Increased Scrutiny on X Lead to More Problems for Musk and Co.?

  Musk’s social media platform is facing restrictions and penalties in several regions. 

  X (Twitter)

• 

  YouTube Expands Auto-Dubbing to All Creators

  YouTube has also added more languages to its auto-dubbing translation tools.

  Content Marketing

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  Meta Tests a Standalone AI Video App

  Meta says the volume of content being generated via its AI app has increased significantly.

  Social Media Updates

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  Reddit Expands Beta Testing of Reminder Ads

  Reddit's Reminder Ads give you a secondary opportunity to prompt users about your events. 

  Social Marketing

• 

  X’s French Offices Raided as Part of Ongoing Investigation

  The investigation relates to algorithmic manipulation and the latest Grok misuse controversy. 

  X (Twitter)

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  Spain Announces Teen Social Media Restrictions

  Several EU nations are looking to implement teen social media restrictions. 

  Social Media Updates

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  X Under Investigation in the UK Over Grok-Generated Images

  The UK ICO has launched a formal investigation into the app.

  X (Twitter)

• 

  Downloads of TikTok Alternatives Slow in the US

  Interest in UpScrolled appears to be waning as TikTok gets back on track in the U.S. 

  Social Marketing

• 

  X Adds Images to In-Stream Polls

  A handy update to make poll options stand out.

  X (Twitter)

• 

  LinkedIn Shares Key Trends in B2B Marketing

  LinkedIn says that more B2B buying activity now stems from creator content.

  Social Marketing

• 

  How the Merger of SpaceX and xAI Will Impact X

  Elon Musk is reportedly exploring a merger of his AI and space exploration projects. 

  X (Twitter)

• 

  TikTok Says US Services Have Been Restored After Recent Issues

  TikTok US is back in action after winter storms disabled a major data center.

  TikTok

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