The Latest

  • Snapchat logo
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    Retrieved from Snapchat on April 23, 2021
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    Snapchat will no longer recommend AI slop

    The platform is updating its Spotlight feed to promote human-made content and downgrade anything wholly created by artificial intelligence.

  • LinkedIn Logo
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    Retrieved from LinkedIn on April 30, 2020
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    LinkedIn reports solid Q2 revenue growth

    Microsoft doesn’t release many performance details, but LinkedIn CEO Daniel Shapero said there was also double-digit member growth.

  • Reddit Q2 2026
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    Retrieved from Reddit on August 02, 2026
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    Reddit’s user base grows to more than 130M daily actives

    The company’s Q2 performance update also showed robust revenue growth despite what CEO Steve Huffman called “choppy” search referrals.

  • Meta 2026 Holiday Playbook
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    Retrieved from Meta on August 02, 2026
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    Meta shares holiday 2026 tips for small businesses

    The company offered guidance on how to plan for ad spending and promotional budgeting ahead of the upcoming shopping season.

  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta touts industry-leading ad revenue growth, but AI unease rises

    CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

  • Snapchat brand profiles
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    Retrieved from Snapchat on January 25, 2023
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    4 tips to build a Snapchat marketing strategy

    The platform offers significant engagement opportunities, but its privacy-focused approach can make it harder for brands to develop the right messaging and promotions.

  • X Analytics update
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    Retrieved from X on August 26, 2024
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    How to build a brand on X

    The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.

  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat shores up lead gen ads with new HubSpot integration

    The app is focusing on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

  • Facebook Creator Marketplace update
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    Courtesy of Meta
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    How to build a brand on Facebook

    Meta’s flagship app has more than 3 billion users and has seen a resurgence due to the popularity of Reels.

  • Reddit Kia
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    Courtesy of Reddit
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    Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

    The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

  • Social media app users - July 2026
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    Andrew Hutchinson/Social Media Today, data from Social Media Today
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    Meta still has widest social media reach

    Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

  • Gap Inc.'s influencer program has been opened up for employees.
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    Courtesy of Gap Inc.
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    Gap Inc. opens creator program to employees

    Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

  • LinkedIn Top Content
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    Retrieved from LinkedIn on July 09, 2026
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    5 tips for building an effective brand presence on LinkedIn

    A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

  • Facebook, Meta, Cambridge Analytica, SCOTUS
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    Getty Images
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    Will Meta’s massive AI bet pay off?

    The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

  • Google's Gemini AI interface is displayed on a digital tablet screen
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    Michael M. Santiago via Getty Images
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    Google’s ads biz gets boost from World Cup hype, Gemini improvements

    Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

  • TikTok trends
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    Retrieved from TikTok on September 08, 2025
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    5 tips for building an effective brand presence on TikTok

    A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.

  • Incogni social media report
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    Retrieved from Incogni on July 14, 2026
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    Social media is becoming less social

    A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.

  • American Eagle back-to-school campaign 2026
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    Courtesy of American Eagle
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    From Yamal to the mall: How American Eagle is going back to school

    CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

  • Reddit Pro
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    Retrieved from Reddit on March 09, 2024
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    How to build a brand presence on Reddit in 2026

    Looking to build an organic brand presence on Reddit? Follow these key steps.

  • A person looking at analytics.
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    istockphoto.com/Sean Anthony Eddy

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    Social insights fail to reach decision-makers: Here’s what the numbers say

    Just 14% of social media professionals feel their organization is able to use social data properly.

  • Oakley Meta AI glasses
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    Retrieved from Meta on June 21, 2025
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    Negative sentiment threatens AI glasses push

    Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

  • Fashionable pictures within Pinterest
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    Courtesy of Pinterest
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    Pinterest advises brands to update their catalogs

    In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help with discovery.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave

    The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit.

  • Robot social media
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    Retrieved from ChatGPT (via prompt) on July 10, 2026
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    Can social media platforms survive the flood of AI content?

    A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

  • Reddit logo
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    Retrieved from Reddit on March 28, 2024
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    Reddit says brands need to connect with communities

    Laura Nestler, Reddit’s executive vice president of community, told brands at the recent Cannes Lions ad festival to “act like a citizen, not like a billboard.”