The Latest

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  TikTok expands its MLB partnership agreement

  The multi-year deal builds on an existing agreement with the league and will offer exclusive in-app content, including highlights and insights.  

  TikTok

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  LinkedIn shares top skills on the rise in marketing for 2026

  Social media branding, community engagement and performance analysis were all key trends highlighted in the platform’s annual list.   

  LinkedIn

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  Meta signs long-term supply deal with AMD for AI hardware

  The partnership builds on the companies’ existing collaboration and will help expand Meta’s compute power.

  Social Media Updates

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  U.S. Department of War signs deal with xAI

  The partnership will allow defense applications and military systems to work with Grok’s models, per an Axios report.  

  X (Twitter)

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  LinkedIn ID verification partner Persona under fire for security concerns

  A researcher from The Local Stack reported potential data collection questions, leading companies including Discord to re-evaluate the system.

  LinkedIn

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  Professional AI adoption could unlock up to $4.1 trillion capacity for US

  A new report from LinkedIn found that more needs to be done in order to maximize the benefit of artificial intelligence in the workforce.

  LinkedIn

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  X plans to combat AI-generated content while promoting Grok

  The platform’s head of product announced anti-bot detection measures, while its chatbot is being widely offered to assist with post creation.

  X (Twitter)

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  Film studio association issues new censure against ByteDance’s AI tool

  The Motion Picture Association sent a strongly worded letter to the Seedance owner demanding that it stop training on copyrighted material, per Variety.

  Social Media Updates

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  Instagram emphasizes Reels in new design update

  Customizable feed options and a new Your Feeds center give users another way to access Reels content, according to an app researcher.

  Instagram

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  X tests AI labeling to combat the rise of generated content

  The app is working on a process that would require users to label posts created using artificial intelligence tools, according to an app researcher.

  X (Twitter)

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  X appeals $140M penalty from the EU Commission

  In a post from the platform’s Global Government Affairs team, X questioned the original investigation and called the challenge a “landmark case.”

  X (Twitter)

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  Brands see biggest growth on TikTok but organic reach is slowing on Instagram

  The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.

  Social Marketing

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  WhatsApp adds catch-up function to group chats

  The platform’s Group Message History will give admins the option of forwarding up to 100 previously submitted messages to new members.

  Social Media Updates

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  Threads now offers simplified sharing to Instagram

  A new share button allows users to add public content automatically to Instagram Stories, potentially increasing views per post.  

  Social Media Updates

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  X nears completion of search code rewrite

  The platform’s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.

  X (Twitter)

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  Snapchat CEO Criticizes Australia’s Teen Social Media Ban

  Snap CEO Evan Spiegel says the restrictions represent a flawed approach and don’t address the biggest problems of online exposure.

  Social Marketing

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  Meta Outlines Its Plan To Manage Integrity During the US Midterm Elections

  The company’s safety and security measures will include ad restriction policies and artificial intelligence labeling. 

  Social Media Updates

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  Research Shows X Amplifies Conservative Political Views

  A new study published in Nature found that exposure to the platform’s algorithm had long-term effects on users’ political attitudes.

  Social Media Updates

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  Google Offers New Planner Element in Its Meridian Toolbox

  The Scenario Planner is designed to give external users access to estimation tools and help them better measure campaigns.

  Social Marketing

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  Meta Updates Marketing API To Align With Latest Ad Shifts

  The changes will ensure that third-party ad management tools are aligned with Meta's metric focus. 

  Social Marketing

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  Snapchat+ Reaches 25M Subscribers

  The platform's add-on subscription has become a valuable revenue driver for the business.

  Snapchat

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  LinkedIn Launches New Campaign for Premium

  LinkedIn Premium has seen a 50% rise in subscriptions over the past two years.

  LinkedIn

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  Ireland and Spain Launch Investigations Into X’s Grok

  Various other nations have also launched investigations into the artificial intelligence chatbot.

  X (Twitter)

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  Snapchat Introduces Subscription Model for Its Most Popular Creators

  The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

  Snapchat

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  Reddit Reveals the Latest Trends Driving Brand Engagement

  Nostalgia-driven storytelling and niche-inspired campaigns can help brands and users create more effective engagement in 2026, according to the platform.

  Social Marketing

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