LinkedIn playbook offers guide to optimizing for AI

The Latest

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  Snapchat ads pharma ad disclaimer links

  Promotions will support multi-CTA attachments and allow health brands to include important safety notes in the app’s in-feed display.

  Snapchat

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  Reddit shares insights for travel marketers

  The platform said users begin to make holiday plans early and many look for discussions in the app before booking.

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  Google Ad and Analytics add more AI tools

  Updated displays and notes offer easy access to information and new benchmarking features provide performance insights.

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  Meta’s lack of consumer trust could derail its AI plans

  Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

  Facebook

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  Reddit adds two new ad partners

  Skai and Innovid join a growing network of platforms that help brands maximize their promotions on the community-based app.

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  Zuckerberg releases AI manifesto

  The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers.

  Facebook

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  YouTube announces changes to creator monetization

  Beginning in February 2027, the company will double watch hour requirements for new channels looking to enter the program.

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  Meta faces a raft of social media addiction lawsuits

  The company is fighting to protect itself from liability in multiple cases of social media addiction and a potentially crushing wave of payouts.

  Facebook

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  Study highlights Reddit’s influence on purchase decisions

  Users in the U.S. and the U.K. turn to the platform’s communities for advice and recommendations and often trust people on the app more than family or friends.

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  Meta supports Texas data center guidelines

  The company released a statement upholding Governor Greg Abbott’s standards amid widespread backlash against unfettered development.

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  Meta adds dedicated ad exclusion audiences

  The option will help brands avoid reaching people who don’t want to see their promotions or people who legally cannot be targeted.

  Facebook

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  X updates creator revenue share parameters

  The new program is designed to reward original creators and disincentivize aggregators as the company works to improve its content stream.

  X (Twitter)

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  Meta adds more incentives for paying users

  The company is offering new ways to build audiences and grow follower counts, according to social media researcher Jonah Manzano.

  Facebook

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  YouTube adds vertical livestream practice mode

  Creators can use the feature to test chat, green screen and other streaming effects before going direct.

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  LinkedIn updates feed display to drive more post replies and comments

  The app is focusing on relevance and ranking engagement based on how pertinent an interaction is to each user, per a creator economy expert.

  LinkedIn

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  Meta adds more experimental Edits features to its beta tab

  The company is allowing users to test new editing updates such as a speed curve function, color correction and folders.

  Facebook

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  Head of product at X steps down

  Nikita Bier is leaving after just over a year, but said in a post on the app that he’s staying on as an advisor.

  X (Twitter)

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  Meta fined $567M for failing to protect teens

  A New Mexico judge said the state is facing a youth mental health crisis and cited Meta as a key contributor.

  Facebook

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  YouTube expands shopping affiliate program to the UK

  Creators who join will be able to tag products from partner merchants including Wayfair, Currys, Debenhams, Boots, M&S and Etsy.

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  TikTok shutters Nashville office, lays off 250 employees

  The move impacts the company’s moderation staff and is set to take effect Oct. 5, according to a report from the New York Times.

  TikTok

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  Meta executive offers data center insights

  Rachel Peterson, vice president of data centers, discussed the company’s approach to building and community engagement in an interview posted on the site.

  Facebook

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  TikTok partners with Disney

  The licensing deal will allow creators on the app to use characters and content across brands including Pixar, Marvel and Star Wars in their own videos.

  TikTok

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  Snapchat tries to teach brands to be funny

  The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

  Snapchat

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  Reddit expands test of moderation tools

  The app is letting more subreddit managers use its artificial intelligence-powered Rules Hub while also restricting access for users who don’t log in.

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  Pinterest leans on AI to drive improved performance in Q2

  The company added 9 million monthly active users but platform growth was down in Europe and flat in the U.S. and Canada.

  Pinterest

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