Meta launches new group-focused Forum app

The Latest

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  X looks to improve its incentives for original creators

  The moves will also help X to clean up its data streams which power its AI projects. 

  X (Twitter)

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  YouTube updates unique reach calculation, adds music for still image posts

  The updated metric aims to better account for CTV, which often has multiple viewers per session. 

  Instagram

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  LinkedIn shares video creation tips based on platform trends

  LinkedIn has shared tips on posting frequency and video content. 

  LinkedIn

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  TikTok announces expanded partnership with Universal Music Group

  The deal will help to facilitate expanded discovery for UMG artists in the app. 

  TikTok

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  LinkedIn wants to limit the reach of AI-generated content

  The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

  LinkedIn

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  LinkedIn expands access to Crosscheck AI

  The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

  LinkedIn

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  TikTok partners with Paul McCartney for album launch

  The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

  TikTok

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  Report looks at how LinkedIn is dominating B2B queries in AI chatbots

  A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

  LinkedIn

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  LinkedIn expands ad performance verification

  An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

  LinkedIn

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  X tells App Store users it’s “better than Threads”

  A screenshot showed the cheeky tagline in a listing that was promoted to people specifically searching for the Meta-owned discussion platform.

  X (Twitter)

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  Snapchat offers unified optimization approach to app marketers

  The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

  Snapchat

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  Google unveils AI-powered ad updates at I/O 2026

  On the second day of its conference, the company shared specifics about brand mentions in AI responses and offered additional tools and data insights.

  LinkedIn

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  TikTok highlights value of app for SMBs

  TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

  TikTok

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  Reddit introduces updated options for advertisers

  As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.

  X (Twitter)

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  Meta reassigns workers to AI projects, cuts 8K staff

  The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

  Facebook

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  X implements new posting restrictions on nonpaying users

  A new posting limit will make it cost prohibitive for spammers to flood the app.

  X (Twitter)

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  X pitches advertisers on rising opportunities in the app

  The social platform is looking to boost advertiser interest in its rebuilt ad platform, which is now powered by AI.

  X (Twitter)

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  X launches display of active followers to contextualize performance data

  The new data point will give users more context as to how many of their followers are actually active in the app.

  X (Twitter)

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  Meta expands advanced ad placement controls to Threads

  Advertisers will have more control over ad placements through updated brand safety options. 

  Facebook

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  X announces creator-driven ad partnership

  A new program launched by the platform is designed to connect brands with original content creators, per The Hollywood Reporter.

  X (Twitter)

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  LinkedIn adds AI-powered job outreach

  HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

  LinkedIn

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  Meta highlights AI glasses functions for users with disabilities

  The devices offer voice controls and the ability to connect with support representatives from Tesco, Sony, Amtrak and Hilton.

  Facebook

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  Creator content drives brand success on Snapchat

  Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

  Snapchat

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  Social media drives consumer discovery, per Meta

  The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.

  Facebook

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  YouTube expands likeness detection to all users over 18

  The video platform has been gradually rolling out the feature to users since September as it takes proactive action against deepfakes.

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