Meta launches Muse AI for SMBs

The Latest

• 

  Threads expands live chat engagement options

  Updates include new live reactions and the ability to raise a virtual hand, and the platform will soon launch web-based live chats.

• 

  Sponsored by TikTok

  How agencies can turn holiday intent into action

  Explore how holiday shoppers move from discovery to purchase on TikTok.

  TikTok

• 

  Meta adds contributor badges to Forum chat app

  The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.

  Facebook

• 

  Pinterest offers post-holiday marketing tips

  In the week between Christmas and New Year’s, marketing experts should shift from gifting to self-care, according to the platform.

  Pinterest

• 

  TikTok adds certification tiers for agency partners

  The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

  TikTok

• 

  Instagram updates its educational safety program

  The School Partnerships program offers educators a way to report potential safety issues directly.

  Instagram

• 

  Meta launches enterprise AI platform to drive business opportunities

  The offering is meant to help businesses use its Muse agents, Muse API and Muse Code products for more automated support.

• 

  Instagram shares Reels creation tips in new guide

  The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on the app. 

  Instagram

• 

  LinkedIn tests advanced creator discovery to power brand campaigns

  As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

  LinkedIn

• 

  Meta opens early access to advanced Muse features

  The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf.

• 

  Snapchat launches pitch for B2B ad spend

  A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app.

  Snapchat

• 

  Can Meta be trusted with user data to power its AI agents?

  An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.

  Facebook

• 

  X launches Grok Bot rewards program to showcase AI utility

  The program will provide cash rewards to users who suggest valuable use cases for its artificial intelligence-powered Grok bot.

  X (Twitter)

• 

  YouTube previews AI-powered Conversational Editing

  Conversational Editing is meant to make it easier for creators to build and refine their projects using plain language guidance. 

• 

  How can Instagram creators use Muse AI agents?

  There’s a range of ways that Meta's artificial intelligence agents could be of value for creators, but building trust in them will be a hurdle.

  Instagram

• 

  TikTok agrees to teen usage restrictions in Alabama

  The measures are very similar to the provisions that Meta agreed to implement as part of its recent settlement deal in California.

  TikTok

• 

  Meta looks to reassure AI users it can be trusted with their data

  The tech giant is using cute characters and fun devices as a means to drive adoption of an always-on artificial intelligence recording device.

• 

  Google provides more Demand Gen ad features

  Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

• 

  YouTube refuses to join Meta settlement on teen harms

  CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

• 

  YouTube presents new AI and engagement features at Made On 2026

  The platform is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.

• 

  US opposes Australia’s proposed social media restrictions

  Embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.

• 

  YouTube tests new product tag placement options

  The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.

• 

  X updates third-party livestream support

  The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.

  X (Twitter)

• 

  Meta Muse partners with Shopify, gets blocked by Amazon

  The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.

• 

  Meta adds Threads-specific permissions for businesses

  As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.

• 

  TikTok commits to expanded child protection initiatives

  The company announced partnerships with Lantern and the National Center for Missing and Exploited Children as well as a $2 million funding donation.

  TikTok

More stories