Snap lays off 16% of its full-time staff

The cuts will impact about 1,000 people and will also include closing more than 300 open roles.

By Andrew Hutchinson • April 15, 2026

Snapchat highlights opportunities for insurance brands

A new study from Snap and Ipsos found that Snapchat users were more likely than nonusers to own at least one insurance policy.

By Andrew Hutchinson • April 14, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap partners with Qualcomm on Specs hardware

The AR development arm of Snapchat’s parent company announced a multi-year strategic deal to power its upcoming wearables products.

By Andrew Hutchinson • April 12, 2026

Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

By Andrew Hutchinson • April 8, 2026

Snap promotes group Topic Chats

The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

By Andrew Hutchinson • April 7, 2026

Snapchat users visit the app for health and medical advice

There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the company.

By Andrew Hutchinson • April 7, 2026

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

By Andrew Hutchinson • April 5, 2026

Snapchat expands Creator Subscriptions to all eligible users

The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

By Andrew Hutchinson • April 1, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

Snapchat trolls Meta with Spotlight name change prank

While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

By Andrew Hutchinson • April 1, 2026

Snapchat users travel more than non-users

A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

By Andrew Hutchinson • March 31, 2026

Snapchat adds AI-powered image-to-video generation to Lens Studio

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

By Andrew Hutchinson • March 24, 2026

Snapchatters created almost 2 trillion Snaps in 2025

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

By Andrew Hutchinson • March 24, 2026

Snapchat rolls out new ad options to help brands increase their in-app presence

The app introduced Total Snap Takeovers and is developing a Snap-specific promotional option in an effort to win more marketing dollars.

By Andrew Hutchinson • March 24, 2026

Snapchat retires separate Bitmoji app

Bitmoji characters will remain an element of Snapchat.

By Andrew Hutchinson • March 17, 2026

Snapchat to host AR exhibition at SXSW with Jonathan Yeo

The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s coming AR glasses.

By Andrew Hutchinson • March 12, 2026

Snapchat influences telecommunications purchases

Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

By Andrew Hutchinson • March 12, 2026

Snapchat drives TV viewership, promotions

A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.

By Andrew Hutchinson • March 10, 2026

Snapchat adds new tools to help brands tap into India’s cricket season

The expanded suite of ad features includes a live sports API and official team content as the app looks to connect with its growing user base in the region.

By Andrew Hutchinson • March 9, 2026

Snapchat report positions the app as a B2B marketing tool

New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

By Andrew Hutchinson • March 4, 2026

Snapchat research provides insight for movie marketing

New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

By Andrew Hutchinson • March 4, 2026

Snapchat announces new awards show designed to spotlight creators

The Snappys will be hosted by Snap Star Matt Friend and include a lifetime achievement award for DJ Khaled.

By Andrew Hutchinson • Feb. 25, 2026

Snapchat+ Reaches 25M Subscribers

The platform's add-on subscription has become a valuable revenue driver for the business.

By Andrew Hutchinson • Feb. 18, 2026

Snapchat Introduces Subscription Model for Its Most Popular Creators

The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

By Andrew Hutchinson • Feb. 17, 2026

Snapchat Adds AI Generated Bitmoji Option in Lens+

The new option will generate a Bitmoji based on an image. 

By Andrew Hutchinson • Feb. 11, 2026