TikTok’s US joint venture gains security infrastructure certification

The latest milestone from the International Organization for Standardization verifies that the app’s data management structures meet global benchmarks.

By Andrew Hutchinson • April 19, 2026

TikTok adds new AI video generation to Symphony ad tool kit

The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

By Andrew Hutchinson • April 13, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok publishes first transparency report on EU hate speech removal

The publication is part of the platform’s compliance work with the EU Digital Services Act under the EU Code of Conduct on Countering Illegal Hate Speech Online.

By Andrew Hutchinson • April 12, 2026

TikTok launches education program with International Chamber of Commerce

The digital training initiative is designed to help small businesses in Latin America, Africa and Southeast Asia with promotions and sales.

By Andrew Hutchinson • April 9, 2026

TikTok is building a second $1.2B data center in Finland

The development is part of Project Clover, an initiative designed to store EU user data outside of the company’s home base in China in compliance with EU directives.

By Andrew Hutchinson • April 8, 2026

TikTok launches updated integration for Wix users

Available in the Wix App Market, the new option connects Wix websites to TikTok for Business to facilitate advanced ad campaign management.

By Andrew Hutchinson • April 8, 2026

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

By Andrew Hutchinson • April 6, 2026

TikTok and ACRCloud partner on Derivative Works Detection system

The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

By Andrew Hutchinson • April 5, 2026

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

By Andrew Hutchinson • April 5, 2026

TikTok wants to provide financial services in Brazil

The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

By Andrew Hutchinson • April 2, 2026

TikTok tests in-app DM games

The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

By Andrew Hutchinson • April 1, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

TikTok partners with Cameo on custom videos

Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

By Andrew Hutchinson • March 31, 2026

TikTok for Business introduces campaign to drive in-app shopping

The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.

By Andrew Hutchinson • March 26, 2026

TikTok adds new ad placement options offering higher exposure

The updated promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

By Andrew Hutchinson • March 24, 2026

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok is also launching a new #BookTok label that can be added to books in stores.

By Andrew Hutchinson • March 19, 2026

TikTok introduces full-song Apple Music streams to app

Users can save played tracks to Your Music and add them directly to playlists.

By Andrew Hutchinson • March 11, 2026

TikTok showcases 8 women creators for Women’s History Month

The company said women including Brittany Wilson Isenhour, Gym Tan and Madison Humphrey were driving discussions in the app. 

By Andrew Hutchinson • March 9, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

TikTok ad campaigns drive movie ticket purchases

Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

By Andrew Hutchinson • March 5, 2026

TikTok US users impacted by another problem at Oracle

Issues at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues — and user speculation about government interference.

By Andrew Hutchinson • March 4, 2026

TikTok rules out using end-to-end message encryption

The app told the BBC that using that level of security would impede police investigations and said its stance sets it apart from rivals.

By Andrew Hutchinson • March 4, 2026

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

By Andrew Hutchinson • March 2, 2026

TikTok publishes latest EU usage, enforcement data

The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.

By Andrew Hutchinson • March 1, 2026

TikTok releases its 2026 Discover List

The sixth iteration of the app’s annual roundup highlighted 50 top creators across five categories. 

By Andrew Hutchinson • Feb. 25, 2026