Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

By Andrew Hutchinson • April 20, 2026

Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

By Andrew Hutchinson • April 15, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Content diversification is key to engagement on Pinterest

New insight from the platform highlights the importance of variable signals within Pin recommendations. 

By Andrew Hutchinson • April 7, 2026

Pinterest adds Promote a Pin option for marketers

The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.

By Andrew Hutchinson • March 24, 2026

Pinterest shares tips on how to utilize its AI-powered ad options

The platform says that advertisers are seeing significantly improved results when they use its AI targeting tools.

By Andrew Hutchinson • March 19, 2026

Pinterest shares rising trends in new report

The trends are based on search activity in the app.

By Andrew Hutchinson • March 17, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

Pinterest releases best practices tip sheet for shopping templates

The tips are designed to help social media marketers and brands make product pins stand out on the app.

By Andrew Hutchinson • March 1, 2026

Pinterest publishes inaugural Parenting Trend Report

The research highlighted seven key trends and showcased how parents are using Pins to plan vacations and create at-home activities.

By Andrew Hutchinson • Feb. 24, 2026

Pinterest Posts Strong Q4 Results

Pinterest is seeing strong performance, both in usage and revenue.

By Andrew Hutchinson • Feb. 12, 2026

Pinterest Adds Media Planner To Help Manage Campaigns

A new way to maintain oversight of Pin campaigns.

By Andrew Hutchinson • Jan. 25, 2026

Pinterest Launches 2026 Planning Guide

With many Pinners using the app for planning, these could be some especially valuable notes. 

By Andrew Hutchinson • Jan. 15, 2026

Pinterest Highlights Trending Colors for 2026

These are the colors that Pinterest’s team believes will drive more interest this year. 

By Andrew Hutchinson • Jan. 14, 2026

Pinterest Says Gen Z Users Are Finding Themselves in Pins

Pinterest says it offers an alternative to angst-inducing algorithms. 

By Andrew Hutchinson • Jan. 12, 2026

Pinterest Announces New CTV Show

The new infotainment program will help users bring Pin ideas to life.

By Andrew Hutchinson • Jan. 6, 2026

Reports Suggest That OpenAI May Be Looking to Acquire Pinterest

Rumors are swirling that the AI company may be interested in the platform as part of a data push. 

By Andrew Hutchinson • Jan. 5, 2026

Pinterest Acquires CTV Ad Platform tvScientific

The integration will enable Pinterest marketers to reach more people via TV ad campaigns.

By Andrew Hutchinson • Dec. 11, 2025

Pinterest Publishes 2026 Trend Predictions Report

Here's what's coming next, according to Pinterest.

By Andrew Hutchinson • Dec. 9, 2025

Pinterest Launches New Shopping Collaboration With Walmart

The new integration will make it easier to buy recipe ingredients direct from a Pin.

By Andrew Hutchinson • Dec. 8, 2025

Pinterest Shares Post-Holidays Marketing and Trend Tips

Pinterest says it sees a big rise in activity post Christmas. 

By Andrew Hutchinson • Nov. 30, 2025

Pinterest Reaches 600M Users

Pinterest's growth is back on track, now it just needs its revenue to follow suit.

By Andrew Hutchinson • Nov. 4, 2025

Pinterest Publishes Trend and Celebrity Curated Gift Guides

So now, you can buy Pamela Anderson's favorite farm boots. If you want.

By Andrew Hutchinson • Nov. 3, 2025

Pinterest Gets the Jump on Back-To-School Campaigns

Time to get planning on your seasonal campaigns. 

By Andrew Hutchinson • Nov. 2, 2025

Pinterest Launches AI Assistant To Help Find Matching Products

The tool is built to help you expand upon your visual examples with spoken queries.

By Andrew Hutchinson • Oct. 30, 2025

Pinterest Adds New AI Recommendation Tools

This could be an easier way to showcase relevant items to each user.

By Andrew Hutchinson • Oct. 27, 2025