Social Marketing
-
Reddit Adds Dynamic Product Ads To Help Brands Reach Shoppers in Discovery Phase
A new way to get your products in front of interested shoppers.
By Andrew Hutchinson • April 24, 2024 -
X Adds Streamlined Ad Set-Up, Using AI-Based Targeting
X has launched some improved targeting tools, designed to simplify campaign set up.
By Andrew Hutchinson • April 21, 2024 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
Meta Announces Upcoming Ads Showcase at Newfronts 2024
Get the lowdown on the latest Meta ads news and updates.
By Andrew Hutchinson • April 21, 2024 -
Meta Shares Lead Gen Ad Tips
Meta's Lead Gen ads can be a great way to get more info on your target customers.
By Andrew Hutchinson • April 18, 2024 -
YouTube Launches Premium Placement Option for Shorts Ads
New options for your Shorts promotions.
By Andrew Hutchinson • April 17, 2024 -
Google Adds Generative AI Image Creation to Demand Gen Campaigns
New creation options for your Demand Gen promotions.
By Andrew Hutchinson • April 16, 2024 -
TikTok Shares Research on the Benefits of Creating Multilingual Ads
With the multilingual population growing, creating ads that address these audiences may be a valuable consideration.
By Andrew Hutchinson • April 10, 2024 -
A 6-Step Guide to Social Media for Small Businesses [Infographic]
Some pointers for your social media marketing approach.
By Andrew Hutchinson • April 8, 2024 -
New Study Looks at Most Effective LinkedIn Post Types in 2024
Some data-backed pointers for your LinkedIn marketing approach.
By Andrew Hutchinson • April 4, 2024 -
Snapchat Launches Advanced Partner Program To Help Build on Opportunities
Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.
By Andrew Hutchinson • April 4, 2024 -
LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers
Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.
By Andrew Hutchinson • April 4, 2024 -
Instagram Shares Tips To Help Create More Standout Stories
Some considerations for your IG Stories approach.
By Andrew Hutchinson • April 1, 2024 -
Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Some new options to improve your campaign targeting.
By Andrew Hutchinson • April 1, 2024 -
12 Important Metrics in Google Analytics 4 [Infographic]
Some of the key considerations to measure your site performance.
By Mark Walker-Ford • March 31, 2024 -
YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates
Some insights into how YouTube is approaching generative AI.
By Andrew Hutchinson • March 27, 2024 -
Google Tests Out Shopping Discovery Elements, Including Generative AI for Product Search
Google’s trying out some new options to improve shopping discovery.
By Andrew Hutchinson • March 27, 2024 -
8 Tips To Boost Your Facebook Page Engagement [Infographic]
Some quick tips to help drive your Facebook Page engagement.
By Mark Walker-Ford • March 26, 2024 -
TikTok Publishes Guide on Lead Generation Best Practices
Some tips for your TikTok marketing approach.
By Andrew Hutchinson • March 21, 2024 -
Google Updates Analytics Data Tracking To Ensure Consistency With Ads
The update will ensure better uniformity of the data presented in both apps.
By Andrew Hutchinson • March 21, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Meta Announces Updates to Advantage+ and Shopping Ads
A heap of new updates for retailers and those using Meta’s automated ad tools.
By Andrew Hutchinson • March 12, 2024 -
Pinterest Shares Insights Into Key Wedding Trends in the App
The latest wedding trend data, based on Pin search activity.
By Andrew Hutchinson • March 7, 2024 -
Social Platform Image Size Requirements 2024 [Infographic]
Ensure your visuals look their best with this reference listing.
By Andrew Hutchinson • March 4, 2024 -
Reports Show Brands Are Seeing Less Engagement on TikTok Over Time
Three benchmark reports all show a significant decline in TikTok engagement for brands.
By Andrew Hutchinson • March 4, 2024 -
The 7 C’s of Social Media Marketing [Infographic]
Some strategic pointers for your social media marketing approach.
By Andrew Hutchinson • March 3, 2024