Major ad tool announcements from TikTok World 2026

The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements.

By Andrew Hutchinson • Updated 4 hours ago

Snapchat says ‘what it means to be a teenager’ hasn’t changed

A new report from the app examined teen behavior online and offered insights into the perspective of younger users.

By Andrew Hutchinson • May 13, 2026

YouTube publishes brand growth playbook

The guide offers suggestions for building businesses on the platform and tapping into the evolving creator marketplace.

By Andrew Hutchinson • May 11, 2026

Pinterest updates ad relevance

The platform is using offline activity and additional integrated data points to predict potential user interest in Promoted Pins.

By Andrew Hutchinson • May 10, 2026

Meta announces AI support for SMBs and rural companies

Joel Kaplan, Meta’s chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence tools.

By Andrew Hutchinson • May 7, 2026

Meta adds more insight tools to Edits to enhance video projects

Having more insights data in-stream will help creators build better, more effective video projects.

By Andrew Hutchinson • May 6, 2026

LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge

The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends.

By Andrew Hutchinson • May 6, 2026

Reddit shares key trends for in-app financial services research

At its inaugural FinServ Summit in New York, Reddit showcased evolving usage behaviors in the app.

By Andrew Hutchinson • May 6, 2026

Reddit releases new small business marketing guide

The 13-page publication outlines key product trends in the app and provides an overview of related subreddit communities. 

By Andrew Hutchinson • May 4, 2026

TikTok expands Out of Phone campaigns

A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

By Andrew Hutchinson • May 4, 2026

Meta launches AI ad connectors that work with outside chatbots

External providers will be able to plug data into another system, such as Claude or ChatGPT, without using API setups or developer credentials.

By Andrew Hutchinson • April 30, 2026

Meta updates transparency rules for third-party ad platforms

New policies reflect advertiser feedback and include restrictions around cost breakdown and campaign tool usage.

By Andrew Hutchinson • April 28, 2026

Pinterest releases 2026 wedding trends report

Unusual venues, offbeat cakes and nostalgic tech were among the most popular search trends for marriage-minded users.

By Andrew Hutchinson • April 28, 2026

Life stage matters more than age for in-app brand promotions

A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

By Andrew Hutchinson • April 28, 2026

LinkedIn expands off-platform event promotions

Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details page.

By Andrew Hutchinson • April 28, 2026

Snapchat launches sponsored AI chatbots

The new artificial intelligence-powered promotions are an extension of Sponsored Snaps and will allow users to interact with bots in-stream.

By Andrew Hutchinson • April 28, 2026

Google offers new first-party shopper data integration

The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.

By Andrew Hutchinson • April 27, 2026

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

By Andrew Hutchinson • April 27, 2026

Meta expands access to AI business assistant

The chatbot will now be available across major global markets and feature enhanced local language support, making it more accessible for creators and advertisers.

By Andrew Hutchinson • April 22, 2026

Google updates Ad Advisor with additional agentic safety features

The AI-powered tool will now include elements to help marketers troubleshoot elements and obtain instant certifications.

By Andrew Hutchinson • April 21, 2026

Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

By Andrew Hutchinson • April 20, 2026

Meta simplifies ad performance elements

An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API will now offer a one-click option.

By Andrew Hutchinson • April 15, 2026

Reddit launches new public beta integration with HubSpot

Linking the two platforms will enable streamlined post scheduling and access to advanced tracking and insight tools.

By Andrew Hutchinson • April 14, 2026

Reddit expands Reminder Ads globally

Advertisers can use a call-to-action button to send interested users prompts before an event or launch in order to drive more engagement ahead of promotions.

By Andrew Hutchinson • April 13, 2026

TikTok adds new AI video generation to Symphony ad tool kit

The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

By Andrew Hutchinson • April 13, 2026