TikTok Shop added new features for U.K merchants, including shoppable carousels, new re-engagement opportunities within shopping livestreams, automatic recurring purchases and more.
First, TikTok Shop users can now create shoppable carousel posts in the app. This allows merchants to convert product images into swipeable, shoppable posts.
That means sellers can create more engaging in-feed posts to promote their products without having to record video content.
As explained by TikTok: “Upload two or more images, link your products and publish. Five to seven images is the recommended range. It is a quick way to test a new product or give a bestseller a fresh look using photos you already have.”
TikTok also added new live shopping options:
- Group deal enables live sellers to offer a discounted price for a grouped sales target, which could be another way to drive sales activity and interaction.
- Price cut lets merchants set a group sales goal within a live session to activate an overall price cut for all participants.
- Second chance provides a means for sellers to re-engage the next highest bidders in an auction.
TikTok is also rolling out multi-channel selling, which enables merchants to sell items in both auction and fixed-price offerings in the same stream. The app is also adding flexible inventory control, which enables sellers to reserve a portion of product stock for livestream actions while selling the remaining inventory across the platform.
In addition, the platform is launching more subscription options for eligible products, which will enable sellers to automate recurring purchases. TikTok is also rolling out GMV Max Net Sales Boost, which automatically creates and optimizes ads for eligible products that are not already being advertised.
These features are the latest in TikTok’s evolving efforts to make livestream shopping a thing in the app. This has been a key driver of the revenue success of Douyin, the original version of the app that’s only available in China.
TikTok users are slowly warming up to live shopping. That means that offering more engaging livestream shopping tools could help to generate more interest, and more sales activity.
