X continues to lean into sports engagement in the app, via a new partnership with Genius Sports, which will now supply real-time scores, statistics and other data for NFL games.
Genius Sports is one of the leading sports data providers and partners with a broad range of sports organizations and leagues, including the NFL, English Premier League, the NBA and MLB, to capture real-time in-game statistics through the use of optical tracking and artificial intelligence systems.
The company is also the exclusive distributor of NFL statistics, and this new partnership will ensure that NFL fans on X can access the latest up-to-the-minute insights within X’s dedicated NFL Gametime feed.
As outlined by Genius Sports in a press release: “Official NFL data is the fastest, most accurate and richest source of information on every down, providing fans on X with real-time updates and insights. Genius Sports sits at the heart of this live data ecosystem. As the exclusive distributor of the NFL’s real-time, official play-by-play statistics and the league’s Next Gen Stats data, Genius Sports turns live insights into experiences for fans around the world.”
Sports content, and the NFL in particular, is an important focus for X. Data shows that despite the app’s more publicized political shifts, sports remains X’s top discussion topic.
Within that, around 40% of all sports-related posts on X are about the NFL, according to X usage data reported by the New York Post in 2024.
As such, it makes sense for X to implement improvements to its NFL coverage via this data partnership, which should ensure more accurate, active coverage.
