Meta Adds AI-Powered Updates to its Lead Gen Ads

Meta's giving advertisers more tools to help generate and qualify leads.

By Andrew Hutchinson • Oct. 30, 2025

Meta Adds More Users in Q3, Projects More AI Investment

Meta is bringing in more money as it continues to pour more into AI.

By Andrew Hutchinson • Oct. 29, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Shares Tips on Marketing Mix Modeling Approaches

Some pointers on campaign measurement from Meta's ad team. 

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

Facebook Simplifies Page Creation Process

This could ensure that more creators move into the right category. 

By Andrew Hutchinson • Oct. 26, 2025

Meta Replaces Staff With AI, Continues To Spend Big on Development

Meta's push towards AI superintelligence continues to evolve.

By Andrew Hutchinson • Oct. 23, 2025

Meta Adds Warnings To Protect Older Users From Common Scams

Older users are losing billions to scams each year.

By Andrew Hutchinson • Oct. 21, 2025

Edits Adds Halloween Effects, Updated Voiceover Recording Options

Spooky fonts and effects, as well as updated voiceover recording options.

By Andrew Hutchinson • Oct. 21, 2025

Meta Continues To Miss the Mark With New App Additions

Has Meta built any meaningful new element in its apps in the last five years?

By Andrew Hutchinson • Oct. 21, 2025

Facebook Wants To Help Find Photos To Share From Camera Rolls

It could get more people sharing or it could just freak people out.

By Andrew Hutchinson • Oct. 20, 2025

Meta Shares Holiday Marketing Tips

Some data-backed pointers for Facebook and IG strategies.

By Andrew Hutchinson • Oct. 15, 2025

Facebook Launches Updated Job Listings in the US

Facebook is trying out in-stream job listings once again.

By Andrew Hutchinson • Oct. 13, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Facebook Is Shutting Down Its Gaming Creator Program

Facebook tried to gain traction in gaming, but hasn't been able to consistently compete.

By Andrew Hutchinson • Oct. 9, 2025

Meta Updates Marketing API To Put More Focus on AI Targeting Tools

Meta's AI targeting tool will now be able to test out more placement options.

By Andrew Hutchinson • Oct. 8, 2025

Facebook Adds Topic Search Recommendations and Friend Likes To Reels

Some new measures to get Facebook users to spend more time scrolling Reels.

By Andrew Hutchinson • Oct. 7, 2025

Meta Is Shutting off Political Ads in the EU This Week

Meta says that it cannot comply with incoming regulations on political ads in the region.

By Andrew Hutchinson • Oct. 6, 2025

Meta May Be Forced To Offer Default Chronological Timelines

A Dutch court has ruled that Meta needs to offer users more control over in-app experiences.

By Andrew Hutchinson • Oct. 5, 2025

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

Meta also got new AI music generation options, virtual try-on, custom ad text and more.

By Andrew Hutchinson • Oct. 2, 2025

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta's simplified ad creation approach. 

By Andrew Hutchinson • Oct. 1, 2025

Meta Will Use AI Interactions To Improve Ad Targeting

More data inputs for Meta campaigns. 

By Andrew Hutchinson • Oct. 1, 2025

Meta Expands Use of Facial ID To Combat ‘Celeb-Bait’ Scams

The process uses video selfie scans to match up against promotions on Facebook.

By Andrew Hutchinson • Sept. 30, 2025

Facebook Adds Challenges for Fan Pages, Custom Badges

More ways to acknowledge your top fans on Facebook. 

By Andrew Hutchinson • Sept. 29, 2025

Meta Expands Ad-Free Subscription Option to UK Users

Now British users can pay a monthly fee to remove ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 28, 2025

Meta Expands Teen Protections on Instagram, Facebook and Messenger

Meta's expanding its protections for young users and working with schools on education. 

By Andrew Hutchinson • Sept. 25, 2025