Meta Shares Insights Into the Value of Personalization and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

By Andrew Hutchinson • Aug. 6, 2025

Meta Enables Multiple Avatar Creation

Now you can create multiple avatar characters to experiment with. 

By Andrew Hutchinson • Aug. 5, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

By Andrew Hutchinson • Aug. 4, 2025

Meta Outlines Performance Improvements Based on Its Evolving AI Systems

Meta’s seeing increases in time spent, and better ad response, based on AI.

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

Meta Reports Increases in Users and Revenue in Q2

The latest performance data from Meta, which continues to invest big in its next-level bets. 

By Andrew Hutchinson • July 30, 2025

Meta Is Banning Political Ads in Europe Due to New EU Regulations

New EU political advertising requirements are unworkable, Meta says.

By Andrew Hutchinson • July 27, 2025

Shorter Video Ads on Facebook Get More Replays via Looping

Shorts video ads will be replayed more when left unchecked.

By Andrew Hutchinson • July 22, 2025

Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties

Social platforms are taking a stronger stand in defiance of the latest EU penalties.

By Andrew Hutchinson • July 21, 2025

Meta Moves To Expand Video Selfie Age-Checking

Meta looks to be updating its age-checking requirements as more regions consider teen access restrictions.

By Andrew Hutchinson • July 16, 2025

Threads Tests Option To Sign up for an Account Using Facebook

Another way to quickly create a Threads account.

By Andrew Hutchinson • July 15, 2025

Facebook Adds Music for Text Posts

A new music engagement option on Facebook.

By Andrew Hutchinson • July 14, 2025

Facebook Moves To Restrict the Reach of Unoriginal Content

Facebook is implementing more restrictions on replicated material. 

By Andrew Hutchinson • July 14, 2025

Meta Shares Updated Reels Ads Guide, Including Creative Tips

Some pointers for your Facebook and IG Reels approach. 

By Andrew Hutchinson • July 10, 2025

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

Some new options to help manage your Facebook and Instagram promotions.

By Andrew Hutchinson • July 9, 2025

Meta Is Gifting Verified To Selected Creators

Meta is looking to boost interest in its paid verification offering.

By Andrew Hutchinson • July 7, 2025

Meta Adds Copyright Check Into the Reels Composer on Facebook

A simpler way to check for potential copyright violations before publishing. 

By Andrew Hutchinson • July 2, 2025

Meta Announces Updated Requirements for Securities and Investments Ads in India

The change is in line with new regulations in the region. 

By Andrew Hutchinson • June 30, 2025

Meta Says It Fixed an Issue That Led To Erroneous Facebook Group Suspensions

Thousands of Facebook groups have been incorrectly suspended over the past week.

By Andrew Hutchinson • June 25, 2025

Meta Gains New Ad Safety Certifications for Facebook and Instagram

Some extra assurance around Meta's ad placement processes.

By Andrew Hutchinson • June 18, 2025

Facebook Enables Passkey Access, Providing Additional Account Security

Passkeys enable face and fingerprint ID to log into your account.

By Andrew Hutchinson • June 18, 2025

Meta Unveils New AI Ad Tools, Including Improved Video Generation Options

Meta's latest AI-powered ad tools provide more options for creative generation.

By Andrew Hutchinson • June 17, 2025

Facebook Announces That All Video Uploads Will Now Be Reels

Meta is leaning further into the Reels format.

By Andrew Hutchinson • June 17, 2025

Meta Advises Page Managers To Include Links in Post Comments

Official confirmation that you shouldn't be adding links in your FB posts?

By Andrew Hutchinson • June 15, 2025