Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

By Andrew Hutchinson • Aug. 14, 2025

Meta Shares Tips on How To Improve Ad Performance with AI

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

By Andrew Hutchinson • Aug. 14, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

New Study Suggests That Posting More Often Is Key to IG Growth

Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

By Andrew Hutchinson • Aug. 13, 2025

Meta Updates Brand Rights Protection System To Enhance Enforcement

The improved UI and features turn the platform into a powerful tool for brands to protect their IP across Meta’s apps.

By Andrew Hutchinson • Aug. 11, 2025

15 Ways To Boost Instagram Story Engagement [Infographic]

Some simple pointers to help in the IG Stories creation process.

By Mark Walker-Ford • Aug. 10, 2025

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Mosseri says that creators don’t need to engage with profiles in their niche to maximize engagement.

By Andrew Hutchinson • Aug. 10, 2025

Meta Provides Tips on How To Optimize Ads With Its AI Systems

Meta says its AI-powered ad tools are driving better response for many ad partners.

By Andrew Hutchinson • Aug. 10, 2025

Instagram Reiterates Location Sharing Is Optional

No, location sharing is not switched on by default on Instagram.

By Andrew Hutchinson • Aug. 7, 2025

Meta Shares Insights Into the Value of Personalization and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

By Andrew Hutchinson • Aug. 6, 2025

Instagram Experiments With a New Way To Highlight Interests

The option could facilitate more connection around shared interests and hobbies.

By Andrew Hutchinson • Aug. 6, 2025

Instagram Launches Re-Posts, Friend Map and More

The latest IG updates could have a significant impact on how you use the app.

By Andrew Hutchinson • Aug. 6, 2025

Meta Enables Multiple Avatar Creation

Now you can create multiple avatar characters to experiment with. 

By Andrew Hutchinson • Aug. 5, 2025

A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

By Andrew Hutchinson • Aug. 4, 2025

Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Some updated insights from IG, which could help you grow your audience.

By Andrew Hutchinson • Aug. 4, 2025

Meta Outlines Performance Improvements Based on Its Evolving AI Systems

Meta’s seeing increases in time spent, and better ad response, based on AI.

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

Instagram Provides an Overview of When To Use Different Post Types [Infographic]

A handy overview of when to use each of Instagram’s posting options.

By Andrew Hutchinson • July 31, 2025

Instagram Restricts Live Streaming to Creators With 1K or More Followers

Now, you’ll need to grow your audience before broadcasting.

By Andrew Hutchinson • July 30, 2025

Meta Reports Increases in Users and Revenue in Q2

The latest performance data from Meta, which continues to invest big in its next-level bets. 

By Andrew Hutchinson • July 30, 2025

Meta Is Banning Political Ads in Europe Due to New EU Regulations

New EU political advertising requirements are unworkable, Meta says.

By Andrew Hutchinson • July 27, 2025

Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio

The word comes from IG chief Adam Mosseri himself.

By Andrew Hutchinson • July 23, 2025

Instagram Adds More Protection Features for Young Users

Meta is adding easier blocking tools in DMs and additional informational cues.

By Andrew Hutchinson • July 23, 2025

Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties

Social platforms are taking a stronger stand in defiance of the latest EU penalties.

By Andrew Hutchinson • July 21, 2025

Instagram Tests Auto Scroll Option for Posts

It could be a handy consideration in certain circumstances.

By Andrew Hutchinson • July 20, 2025