LinkedIn plans to host gated, creator-led events

The platform is making a bigger push with original content and may host as many as 4,000 events a year, per Business Insider.

By Andrew Hutchinson • May 14, 2026

LinkedIn will enable consultants to book business direct from their profile

Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.

By Andrew Hutchinson • May 12, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn uses AI to improve feed relevance

The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.

By Andrew Hutchinson • May 10, 2026

LinkedIn partners with Amazon Ads

The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.

By Andrew Hutchinson • May 7, 2026

LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge

The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends.

By Andrew Hutchinson • May 6, 2026

LinkedIn revenue rose 12% in the first quarter

The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.

By Andrew Hutchinson • April 30, 2026

LinkedIn expands off-platform event promotions

Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details page.

By Andrew Hutchinson • April 28, 2026

LinkedIn adds option to filter replies by verified users

The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement.

By Andrew Hutchinson • April 26, 2026

LinkedIn CEO transitions to new role focused on AI development

Ryan Roslansky will take on a position within parent company Microsoft, and LinkedIn Chief Operating Officer Daniel Shapero will succeed him.

By Andrew Hutchinson • April 22, 2026

LinkedIn’s new tool lets you test the outputs of various AI models

The testing solution is designed to help LinkedIn members select the best AI tool for their use case.

By Andrew Hutchinson • April 21, 2026

LinkedIn expands AI-powered conversational search

The feature launched to Premium members last year, and has been expanded sitewide so that all users can access improved query matching.

By Andrew Hutchinson • April 15, 2026

LinkedIn adds video playback speed controls

Users can now decide whether to play in-stream videos at half speed or double speed, providing new ways to engage with short-form clips.

By Andrew Hutchinson • April 8, 2026

Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

By Andrew Hutchinson • April 2, 2026

LinkedIn shares tips on using articles to enhance engagement

The company noted that long-form posts help maximize reach, and that posts on its app are a leading reference source for AI chatbots. 

By Andrew Hutchinson • March 30, 2026

LinkedIn will no longer allow real-time livestreams

Starting in June, the platform will require users to schedule events ahead of time, although streams can be planned “just minutes in advance,” per the company.

By Andrew Hutchinson • March 29, 2026

LinkedIn’s latest promotional campaign targets marketing professionals

The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.”

By Andrew Hutchinson • March 23, 2026

LinkedIn adds new ways for brands to tap into creator partnerships

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.

By Andrew Hutchinson • March 18, 2026

LinkedIn adds seventh in-app puzzle game

LinkedIn says that millions of users play its in-app puzzle games every day.

By Andrew Hutchinson • March 18, 2026

LinkedIn updates its Feed algorithm

A series of revamped systems will cater more effectively to user interests and better understand contextual relevance. 

By Andrew Hutchinson • March 12, 2026

LinkedIn tests out AI-powered interview screening

The feature will allow hiring professionals to manage initial candidate assessments using AI interviewers. 

By Andrew Hutchinson • March 12, 2026

LinkedIn shares tips on optimizing post content for AI chatbots

The platform published a new guide outlining how users can enhance their content to improve their chances of appearing in AI answers.

By Andrew Hutchinson • March 12, 2026

LinkedIn is a leading source for AI answers

Two news studies identified the professional social network as a key resource across multiple AI chatbots.

By Andrew Hutchinson • March 10, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

Concerns with third-party partner could derail LinkedIn’s verification push

The company has continued to add more identification checks and balances, but questions remain regarding its verification partner Persona.

By Andrew Hutchinson • March 2, 2026

LinkedIn shares top skills on the rise in marketing for 2026

Social media branding, community engagement and performance analysis were all key trends highlighted in the platform’s annual list. 

By Andrew Hutchinson • Feb. 24, 2026