TikTok Publishes New Report on How To Improve Marketing Attribution and Focus

The report aims to provide an improved framework for marketing attribution.

By Andrew Hutchinson • Aug. 6, 2025

TikTok Breaks Livestream Record With Tomorrowland 2025 Broadcast

Another positive step for the growth of TikTok’s livestream content. 

By Andrew Hutchinson • Aug. 5, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches Donation Sticker To Support MrBeast’s Team Water Initiative

The project aims to raise $40 million for sustainable water projects. 

By Andrew Hutchinson • Aug. 5, 2025

TikTok Publishes Report on Top UK Product Trends

Yes, it includes Labubu dolls.

By Andrew Hutchinson • July 31, 2025

TikTok Adds New Website Visitor Retargeting Options

The option will let you retarget users who’ve already visited your site.

By Andrew Hutchinson • July 31, 2025

TikTok Launches a Stripped Down Version of the App in Europe

An alternate, nicer version of TikTok?

By Andrew Hutchinson • July 30, 2025

TikTok Announces Expanded Launch of Its Version of Community Notes

User-submitted fact-checking comes to TikTok. 

By Andrew Hutchinson • July 30, 2025

TikTok Adds More Safety Tools for Parents, Teens and Creators

More safety and oversight options for parents and creators. 

By Andrew Hutchinson • July 30, 2025

TikTok Adds YouTube Music to Its ‘Add to Music App’ Options

Another handy music connection element.

By Andrew Hutchinson • July 29, 2025

TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces

More exposure for your TikTok content and promotions.

By Andrew Hutchinson • July 29, 2025

TikTok Launches ‘Next Up’ Live Singing Competition

TikTok’s hosting its own American Idol-style live singing event.

By Andrew Hutchinson • July 28, 2025

US TikTok Ban To Be Upheld if a Deal Isn’t Finalized by Current Deadline

We could be in the last days for TikTok in the U.S.

By Andrew Hutchinson • July 24, 2025

TikTok Announces Expanded Live Broadcast Deal With MLS

TikTok will air four Major League Soccer matches live this season.

By Andrew Hutchinson • July 24, 2025

Ongoing Chinese Influence Operations Suggest That TikTok Remains a Risk

Cybersecurity experts continue to detect China-backed influence operations online.

By Andrew Hutchinson • July 22, 2025

TikTok US Sale Faces More Challenges With 59 Days Remaining

It seems like we're still a way off from a TikTok sell off deal. 

By Andrew Hutchinson • July 21, 2025

TikTok Adds New Features To Highlight Songwriters

TikTok continues to expand its connection to the music industry.

By Andrew Hutchinson • July 17, 2025

TikTok Continues To Face Challenges With Its In-Stream Shopping Push

TikTok's major commerce investment in Southeast Asia has hit some speed bumps.

By Andrew Hutchinson • July 16, 2025

TikTok Adds Scheduling Options in Post Composer

Another option to manage your TikTok updates.

By Andrew Hutchinson • July 14, 2025

TikTok Launched Its Own Font To Expand Its Familiar Style

A new option to extend the look and feel of TikTok beyond the app. 

By Andrew Hutchinson • July 10, 2025

TikTok Refutes Reports That It’s Developing a Separate US Version of the App

TikTok has said that the reports are "factually inaccurate."

By Andrew Hutchinson • July 10, 2025

TikTok Is Reportedly Developing a US-Only Version of the App

The updated app could help TikTok remain in the U.S. 

By Andrew Hutchinson • July 6, 2025

TikTok Publishes New Guide for Home Decor Marketers

Some new tips and pointers for home decor marketers on TikTok.

By Andrew Hutchinson • July 6, 2025

TikTok Announces Partnership With Tomorrowland Music Festival

TikTok will host a range of exclusive content and activations.

By Andrew Hutchinson • July 2, 2025

TikTok Cuts Staff as Its Shopping Push Fails To Reach Targets

TikTok continues to push hard to get more people to buy things in-stream. 

By Andrew Hutchinson • July 2, 2025

TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

TikTok’s Brand Consideration Ads enable you to target users based on where they are in the purchase cycle.

By Andrew Hutchinson • July 2, 2025